Job Summary:

ESSENTIAL JOB DUTIES AND RESPONSIBILITIES

• Working with a business development team, this role is responsible for the vision, development, and execution of digital marketing strategies.

• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with strategy and communications.

• Maintain quality control while ensuring multiple projects and campaigns are produced completely, correctly, accurately, and efficiently.

• Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way.

• Oversee all budgets in respective areas.

• Demonstratable experience with current social media trends and advise business development team to be both proactive and reactive.

• Create impactful, client and prospect-focused messaging that supports business objectives while enhancing the overall business development narrative.

• Ensure the industry image success of the Lockton Brand.

• Organized and process-oriented in approach and prioritization of projects and tasks – be able to manage multiple activities across the business development cycle.

• Manage the planning for events and meetings.

Requirements:

EDUCATION, EXPERIENCE, AND SKILLS REQUIRED

• 2+ years of experience in leading and implementing digital marketing and strategic communication, preferably within a professional service environment.

• Bachelor's or master's in marketing, advertising, communications, or related field of study.

• Experience leading strategy, planning and execution for all major social media networks, but especially LinkedIn.

• Understanding SSI and process flows/ flows (in Salesforce).

• Experience with digital planning, campaigns, initiatives, and content development.

• Excellent understanding and familiarity with brand building and brand management.

• Proficient in technology platforms and ability to build events and marketing promotion within them.

• Excellent multi-project management skills to move initiatives forward on time and budget.

• Expert verbal and written communication skills with proven credentials and examples.

• Strong interpersonal, presentation, and organizational skills.

• Demonstrated proficiency in digital marketing techniques, technologies, and solutions.

• Solid understanding of media research and how to leverage data.

• Attention to detail.

• Fluent in Office Suite (PPT, Word, Excel)



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