Loyalty Strategy Marketing Intern

Hyattsville, Maryland


Employer: Giant Food
Industry: 
Salary: $20 per hour
Job type: Full-Time

Address: USA-MD-Hyattsville-8301 Professional Place Ste115
Store Code: GF - Marketing-brands (5049884)

Who Is Giant?

With over 2 million weekly customers and annual sales topping $5 billion, Giant is the #1 grocer in the Baltimore-Washington area. What began as one store on Georgia Avenue in Washington D.C. in 1936, now has grown to over 160 stores spanning across D.C., Maryland, Virginia and Delaware.

Giant's mission is beyond stocking groceries on shelves, we strive to be the most trusted and loved local food retailer in our community.

This internship will concentrate on supporting multiple areas of the Loyalty Marketing team. Throughout the summer session, the intern will have a duel focus on contributing to ongoing business performance through the lens of a full-time department associate, while also steering a dedicated project initiative that reflects an issue or opportunity the department seeks to address through the intern's consultation.

Within this internship, the individual will also be responsible for aiding various groups within the marketing department on day-to-day activities including measurement and interpretation of proactive loyalty and sales-focused campaigns across channels (digital, mass media, etc.); proactive planning and execution of marketing communication strategies; working with the creative team to coordinate photos, copy and other assets and other marketing duties to support the department.

Major project:
  • International grocery loyalty landscape to create discovery around best practices, frameworks and strategy that a range of global grocers bring to bear, with focus on local, national and global players

Day to day:
  • Compile and document program response rates across enrollment, earn and redemption metrics
  • Set up earn and redeem offer strategies
  • Measure Voice of Customer initiatives on loyalty through Contact and .com channels
  • Plan marketing tactics across digital and traditional channels

Desired Outcome(s):
  • Learn the core tenants of digital marketing in the grocery category.
  • Apply learnings to a measured outcome to be presented to organization for feedback and development.
  • Gain valuable experience working in a corporate culture.
  • Gain experience contributing to a team environment.
  • Develop a strong cultural comprehension of Giant Food and champion the company for outside shoppers and potential future employment.


The Giant Food intern program is intended to create a beneficial relationship and growth opportunity for Giant and the collegiate students in our local communities we serve.

As a Giant Food Intern, you will:
  • Gain real business and professional experience in corporate environment
  • Deliver work presentation to the Giant Food Operating Committee
  • Develop leadership and professional skills via Learning & Development offerings
  • Participate in community and/or company sponsored events
  • Attend team building, networking events and sporting events and other extracurricular opportunities
  • Get paired with mentor to help guide professional journey
  • Receive college credit through their institution
  • Work full-time, M-F, 8-5 from June 3rd to August 9th
  • Get paid $20/hr with a weekly paycheck!


Why Work at Giant?

At Giant, we love what we do, and make it easy for you to love it, too! Every day, we build on our over 80-year legacy of innovation, quality, and value and hard work to keep our top spot in the market and with our customers. The most important part of that? Our people.

Giant's thousands of associates in our stores, distribution centers and corporate headquarters have one thing in common: the opportunity to advance their career. We proudly hire and promote from our own ranks, offering opportunities to learn and advance, take trainings and earn degrees, serve our communities, receive recognition for their work and have a career, not just a job.

We proudly host Business Resource Groups ( BRGs) - six voluntary employee-led groups that help build community and are aligned with our mission, values, goals, business practices and objectives. The BRGs programming is designed to support their members and our associates through social activity, volunteering and professional development opportunities.

Our mission is to provide convenient ways for our customers to prepare meals for moments that matter most through meal solutions, recipe inspiration, time-saving services like pickup and delivery and beyond. Giant also values being a better neighbor. One way we support our neighbors is by providing donations and charitable efforts to our local partners that support our main charitable causes.

We'd love for you to become part of the Giant family and join us in our journey of being a Better Place to Work, a Better Place to Shop and a Better Neighbor - because, after all, our people truly make us Giant.

Job Requisition: 352653_external_USA-MD-Hyattsville_572024

Created: 2024-05-09
Reference: CE7k39aSf2Tn
Country: United States
State: Maryland
City: Hyattsville


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