Description

Reporting to the Director of Media, we are looking for a Paid Social Associate to join our agile, creative and resourceful team, merging the art and science of paid media and creative content to optimize campaigns and drive tangible business results across US and Canada Client brands.

Based in our New York Offices and working hand in hand with the Central Media Team (CMT), the role will be wide and varied which means you will be liaising with a large number of both internal (brand) and external (e.g. media and creative agency) stakeholders, therefore exceptional communication skills and project management will be key.

 Responsibilities:

Media, Creative and Account Management

Plan, execute and manage paid social media channels, with an emphasis of Facebook, Instagram and Pinterest

Includes buying, tagging, optimization, and reporting for brands and responsibility of multi-million-dollar budgets 

Collaborate with media agency planning teams to incorporate tactical media plans and insights into holistic media deliverables (i.e. plans, reports, etc.) that are regularly presented to brand and creative agency teams

Lead and manage daily media optimizations, collaborating with creative agencies to lead creative optimization process

Help manage the administration and billing operations of Client North America infrastructure across social media accounts

Measurement, Data and Analytics:

Identify, develop and advocate for relevant pilots to support the brand and business strategies and learning agendas

Lead testing and analysis of social media campaign performance metrics, using internal social analytics and ROI measurement tools to optimize performance and meet business objectives

Organize, analyze multiple datasets into regular reports that deliver actionable insights and presentations to inform planning and optimization for future media and content strategies

Required:

At least 1 year of experience in digital or social; preferably directly managing and buying paid social for a major consumer packaged goods or luxury brand

BA or equivalent 

Expert Excel skills

Experience in using social media analytics platforms such as Sprinklr or native channel analytics such as Facebook Insights/Business Manager

 Preferred:

Knowledge, love and curiosity for social data and the impact it can have on the business

Work with large data sets

Demonstrated critical thinking ability

Proven ability to manage multiple projects at a time while paying attention to detail

Deep understanding of social media data caveats by channel and how these caveats can affect reporting 

Excellent verbal and written communication skills

Confidently lead debrief sessions, often to a senior audience 

Self-starter who is comfortable with a rapidly changing environment

Agile, energetic, relentless drive to succeed, TEAM player

Used to working with a variety of stakeholders and building relationships 

Deal with a large volume of requests and know how to prioritize workload

Bonus: 

Experience with social listening platforms

Knowledge in SQL, Salesforce, statistical tools and/or programming

Education: Bachelors Degree

Additional client information: