Products & Services Marketing Specialist II
Richardson, Texas
Employer: Insight Global
Industry: Designer
Salary: Competitive
Job type: Part-Time
One of the largest Aerospace Manufacturing companies in the US is seeking to hire a fully remote Products & Services Marketing Specialist for a 1 year contract. The main objective of this role will be to create customized campagin material and conducting research/analysis to build product and competitive assessment materials.
This role will play an important role in Digital Strategy and Experience, web content development, and execution. This person will support highly visible web projects from beginning to end, from gathering requirements, design, and development, to testing, launch, and support using SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud; while aligning to the strategic plan for the online marketing and content in support of eCommerce websites.
Translate organizational and marketing objectives into digital narratives that are clear, compelling, visually exciting, easy to use, and engaging our voice and tone and increases brand connection and engagement.
Implement and optimize site content with the use of a WCMS and component library.
Support strategic content, branding program, and growth marketing programs.
Audit website for copy, brand, content, and imagery discrepancies.
Identify and resolve marketing content, copy, and web site page issues.
Adhere to SEO best practices and following those practices when reviewing and optimizing content for Boeings websites
Write and edit online pages, content, and copy while managing project schedules and deadlines.
Write and edit search engine optimized marketing copy.
Improve marketing site search through keyword redirects, content enrichment, and relevancy optimization.
Maintain web presence navigation, sitemap, and taxonomy.
Improve and enrich marketing content to drive customer acquisition, improved lead capture and awareness.
Support WCMS technical team with feedback and system improvements requests
Localize content & copy (if required).
Partner with the analytics team to outlining measurement and reporting requirements, ensure accurate tracking for web performance readouts, and then make actionable improvements through insights gathered.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
Bachelors Degree
3+ years professional experience in similar role
CMS or WCMS (Web/Content Management System) experience
Examples: WordPress, SiteCore, Drupal etc.
Nice to Have Skills & Experience
Masters Degree
Marketing Cloud Experience
Utilizing SAP Commerce Cloud SmartEdit
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
This role will play an important role in Digital Strategy and Experience, web content development, and execution. This person will support highly visible web projects from beginning to end, from gathering requirements, design, and development, to testing, launch, and support using SAP Commerce Cloud SmartEdit, HTML, CSS, and Salesforce Marketing Cloud; while aligning to the strategic plan for the online marketing and content in support of eCommerce websites.
Translate organizational and marketing objectives into digital narratives that are clear, compelling, visually exciting, easy to use, and engaging our voice and tone and increases brand connection and engagement.
Implement and optimize site content with the use of a WCMS and component library.
Support strategic content, branding program, and growth marketing programs.
Audit website for copy, brand, content, and imagery discrepancies.
Identify and resolve marketing content, copy, and web site page issues.
Adhere to SEO best practices and following those practices when reviewing and optimizing content for Boeings websites
Write and edit online pages, content, and copy while managing project schedules and deadlines.
Write and edit search engine optimized marketing copy.
Improve marketing site search through keyword redirects, content enrichment, and relevancy optimization.
Maintain web presence navigation, sitemap, and taxonomy.
Improve and enrich marketing content to drive customer acquisition, improved lead capture and awareness.
Support WCMS technical team with feedback and system improvements requests
Localize content & copy (if required).
Partner with the analytics team to outlining measurement and reporting requirements, ensure accurate tracking for web performance readouts, and then make actionable improvements through insights gathered.
We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .
To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/ .
Required Skills & Experience
Bachelors Degree
3+ years professional experience in similar role
CMS or WCMS (Web/Content Management System) experience
Examples: WordPress, SiteCore, Drupal etc.
Nice to Have Skills & Experience
Masters Degree
Marketing Cloud Experience
Utilizing SAP Commerce Cloud SmartEdit
Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.
Created: 2024-05-11
Reference: 356742
Country: United States
State: Texas
City: Richardson
ZIP: 75081
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