1427995 - Director, GTM Strategy & Planning - Cisco Security Product Marketing

Cisco is the largest enterprise security vendor in the world! Security Marketing drives product marketing, demand generation, and field marketing for this multi-billion-dollar business. Analytics and insights are essential for the planning and accountability of a large team and go-to-market activities.

Application window scheduled to close September 20, 2024 & candidates should be based in the United States

Cisco is seeking to hire two Directors of Market Strategy & Planning to join our Security Product Marketing team. In these senior roles, you will be responsible for developing strategies to optimize targeting and performance for marketing activities by combining quantitative analysis with qualitative input from collaborators and customers. These roles will focus on key products in the Cisco Security Cloud and will require close collaboration with other partners inside and outside of marketing. Your deep expertise in go-to-market strategy and cybersecurity will be critical in guiding the direction of our marketing initiatives, enabling us to more efficiently drive security business growth.
What You'll Do

• Analyze marketing performance: combine data and qualitative feedback to identify what's working, what's not, and areas of opportunity in generating and supporting pipeline to close.
• Drive strategic planning: use insights to help align targeting and content strategies to most efficiently deliver against pipeline and bookings targets supporting business growth.
• Closed-loop customer insights: bring insights from customer win-loss analysis to drive improvements in messaging and targeting.
• Cross-functional alignment: drive the alignment across security marketing, across BUs, and across the GTM function to deliver One Cisco outcomes.

Who You Are

You possess a deep understanding of customer and marketing analytics theories, principles, and concepts, and will be passionate about data-driven marketing with a focus on making a measurable impact on revenue. You are capable of delivering results in a fast-paced, high-growth environment and effectively collaborate with a distributed team. A strong sense of ownership, a natural inclination to over-deliver, and a hunger to seek out new opportunities are important traits. Proficiency in Salesforce.com and sophisticated Excel and data analysis skills are required. You have experience collating data from disparate sources to craft compelling and change-generating insights, with a proven understanding of B2B SaaS marketing, demand generation, attribution, and sales models. Experience with annual planning for marketing and sales functions is vital, and exposure to programming languages such as SQL, R, Python, SPSS, and SAS is a plus. Incumbent is confident working with big, complex data sets and have the ability to simplify sophisticated information and translate data into "plain English." You are a tenacious problem solver who functions well in ambiguity, and possesses strong quantitative and qualitative analytical skills, excellent attention to detail, and good business acuity. Your knowledge of data visualization theory and standard processes, including selecting the appropriate visualization types for the information being conveyed is one of the keys to your success story.
Basic Qualifications

• Bachelors in Marketing, Engineering or equivalent combination of skills / experience
• 5+ years go-to-market strategy experience

Preferred Qualifications

• 2+ years in cybersecurity
• Preferred management consulting or relevant experience in B2B product marketing

Why Cisco?

#WeAreCisco. We are all unique, but collectively we bring our talents to work as a team, to develop innovative technology and power a more inclusive, digital future for everyone. How do we do it? Well, for starters - with people like you!

Nearly every internet connection around the world touches Cisco. We're the Internet's optimists. Our technology makes sure the data traveling at light speed across connections does so securely, yet it's not what we make but what we make happen which marks us out. We're helping those who work in the health service to connect with patients and each other; schools, colleges, and universities to teach in even the most challenging of times. We're helping businesses of all shapes and sizes to connect with their employees and customers in new ways, providing people with access to the digital skills they need and connecting the most remote parts of the world - whether through 5G, or otherwise.

We tackle whatever challenges come our way. We have each other's backs, we recognize our accomplishments, and we grow together. We celebrate and support one another - from big and small things in life to big career moments. And giving back is in our DNA (we get 10 days off each year to do just that).

We know that powering an inclusive future starts with us. Because without diversity and a dedication to equality, there is no moving forward. Our 30 Inclusive Communities, that bring people together around commonalities or passions, are leading the way. Together we're committed to learning, listening, caring for our communities, whilst supporting the most vulnerable with a collective effort to make this world a better place either with technology, or through our actions.

So, you have colorful hair? Don't care. Tattoos? Show off your ink. Like polka dots? That's cool. Pop culture geek? Many of us are. Passion for technology and world changing? Be you, with us! #WeAreCisco

Message to applicants applying to work in the U.S. and/or Canada:

When available, the salary range posted for this position reflects the projected hiring range for new hire, full-time salaries in U.S. and/or Canada locations, not including equity or benefits. For non-sales roles the hiring ranges reflect base salary only; employees are also eligible to receive annual bonuses. Hiring ranges for sales positions include base and incentive compensation target. Individual pay is determined by the candidate's hiring location and additional factors, including but not limited to skillset, experience, and relevant education, certifications, or training. Applicants may not be eligible for the full salary range based on their U.S. or Canada hiring location. The recruiter can share more details about compensation for the role in your location during the hiring process.

U.S. employees have to quality medical, dental and vision insurance, a 401(k) plan with a Cisco matching contribution, short and long-term disability coverage, basic life insurance and numerous wellbeing offerings. Employees receive up to twelve paid holidays per calendar year, which includes one floating holiday, plus a day off for their birthday. Employees accrue up to 20 days of Paid Time Off (PTO) each year and have access to paid time away to deal with critical or emergency issues without tapping into their PTO. We offer additional paid time to volunteer and give back to the community. Employees are also able to purchase company stock through our Employee Stock Purchase Program.

Employees on sales plans earn performance-based incentive pay on top of their base salary, which is split between quota and non-quota components. For quota-based incentive pay, Cisco typically pays as follows:

.75% of incentive target for each 1% of revenue attainment up to 50% of quota;

1.5% of incentive target for each 1% of attainment between 50% and 75%;

1% of incentive target for each 1% of attainment between 75% and 100%; and once performance exceeds 100% attainment, incentive rates are at or above 1% for each 1% of attainment with no cap on incentive compensation.

For non-quota-based sales performance elements such as strategic sales objectives, Cisco may pay up to 125% of target. Cisco sales plans do not have a minimum threshold of performance for sales incentive compensation to be paid.