Advertising Insights Manager, Prime Video Ads

New York, New York


Employer: Amazon
Industry: Marketing \u0026 PR
Salary: $112800 per year
Job type: Full-Time

Come help build the world of Prime Video advertising with us.

Key job responsibilities

* Collaborate with marketing teams to inform and help develop effective marketing strategies and campaigns based on advertiser insights.

* Conduct qualitative and quantitative research to understand advertiser preferences, trends, and competitive landscapes.

* Design and implement consumer surveys to gather feedback and insights on products, services, and brand perception.

* Develop detailed profiles of target advertising customers, including their needs, preferences, and pain points.

* Analyze data collected from various sources, such as surveys, client meetings, industry reports, and audience insights to identify patterns, trends, and opportunities.

* Track sentiment across different online and offline channels to gauge brand health and reputation.

* Measure and monitor advertiser satisfaction and loyalty through surveys and feedback mechanisms.

* Provide insights and recommendations to guide product development and innovation, ensuring that products align with advertiser demands.

We are open to hiring candidates to work out of one of the following locations:

New York, NY, USA

BASIC QUALIFICATIONS

- 6+ years of professional non-internship marketing experience

- Experience using data and metrics to drive improvements

- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

- Experience communicating results to senior leadership

- Experience building, executing and scaling cross-functional marketing programs

- Experience using Microsoft Excel to manipulate and analyze data

PREFERRED QUALIFICATIONS

- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights

- Experience with Salesforce and Tableau

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.

Created: 2024-05-15
Reference: 2640920
Country: United States
State: New York
City: New York
ZIP: 10036

About Amazon

Founded in: 1994
Number of Employees: 1600000


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