Employer: AEG

Industry: Human Resources

Salary: Competitive

Job type: Full-Time

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The Assistant Director of Championships and Alliances Marketing & Ticketing - Email is responsible for creating a meaningful student-athlete, fan, and stakeholder experience by driving awareness and attendance to NCAA championships and plays a pivotal role in driving the marketing strategies and initiatives for select NCAA Championships. This position requires a creative and strategic thinker who is well-versed in email marketing, grassroots initiatives, organic and paid marketing campaigns, and data-driven decision-making. Have and maintain a strong understanding of sports marketing, a passion for collegiate athletics, and the ability to collaborate effectively with various stakeholders to maximize the visibility and success of NCAA Championships. Job Responsibilities Email Strategy and Deployment:

Develop comprehensive email marketing strategies to promote NCAA Championships, including segmentation, content creation, and deployment schedules.
Collaborate with the creative team to design visually appealing email templates and assets that align with brand guidelines and campaign objectives.
Manage email deployment process, including list management, scheduling, and monitoring deliverability and open rates.
Implement A/B testing methodologies to optimize subject lines, content, and calls-to-action for maximum engagement and conversion.
Stay abreast of industry best practices and emerging trends in email marketing to continually refine strategies and tactics.
Work closely with the Director of Marketing to integrate email marketing initiatives with broader marketing campaigns and initiatives.

Grassroots Marketing:

Plan and execute grassroots marketing efforts to increase awareness and participation in NCAA Championships within local communities and target demographics.
Collaborate with regional partners, schools, and community organizations to leverage grassroots marketing opportunities.

Organic and Paid Marketing:

Develop comprehensive marketing plans encompassing both organic and paid channels to drive ticket sales and fan engagement for NCAA Championships.
Execute digital marketing campaigns across various platforms such as social media, search engines, and display advertising.
Monitor campaign performance and adjust strategies to optimize reach, engagement, and conversion.

Data-Driven Marketing Decision-Making:

Utilize data analytics tools and market research to inform marketing strategies and tactics.
Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing initiatives and make data-driven decisions to drive continuous improvement.
Generate reports and insights to share with stakeholders, including senior management and NCAA leadership.

Lead Generation:

Develop and implement lead generation strategies to expand the NCAA Championships' audience and drive ticket sales, merchandise purchases, and other revenue-generating activities.
Utilize targeted advertising, email marketing campaigns, and lead capture initiatives to identify and nurture potential customers throughout the sales funnel.
Collaborate with ticketing partners, merchandise vendors, and other stakeholders to optimize lead generation efforts and maximize conversion rates.
Other duties as assigned.

Job Requirements

Education Required High school diploma or equivalent.
Bachelor's degree preferred.
Photoshop/Illustrator experience preferred.
Professional/full-time experience, with 3-5 years in sports/event promotion and/or marketing required.
Proven track record of developing and executing successful marketing campaigns across email, grassroots, organic, and paid channels.
Strong analytical skills with the ability to interpret data and insights to drive marketing strategies.
Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partners.
Passion for collegiate athletics and a deep understanding of NCAA regulations and guidelines.
Proficiency in marketing automation platforms, email marketing software, and digital analytics tools.
Experience negotiating and managing contract fulfillment preferred.
Experience working with consultants and/or external agencies preferred.
Knowledge and understanding of the Association's governmental structure and functions.
Estimated Travel Required < 20%
This position will be based out of the national office in Indianapolis, Indiana. Current work environment is hybrid; 3 days in the office and 2 days are remote.

Key Competencies

Effective Communication | Can exchange ideas, thoughts, opinions, knowledge, and data so that the message is understood with clarity and purpose.
Teamwork | Can effectively work together with other people and collaborate to achieve a common goal or to complete a task in the most effective and efficient way.
Project Management | The discipline of planning, organizing, and managing resources to bring about the successful completion of a specific project.
Resourcefulness | The ability to creatively cope with difficult situations, or unusual problems. It is about problem-solving and getting things done in the face of obstacles and constraints.
Flexibility | Is open to change and new information; rapidly adapts to new information, changing conditions, or unexpected obstacles.

Core Values

LEADERSHIP| We actively listen and continually strive to provide vital solutions, counsel and advocacy for student-athletes and intercollegiate athletics.
INCLUSION| We seek and incorporate different perspectives and experiences to drive innovation and impact.
COMMUNICATION| We commit to an environment of openness to build trust and make timely decisions.
COLLABORATION| We work together, based on mutual respect, to lead and serve our stakeholders.
ACCOUNTABILITY| We take ownership for our actions and results to add value every day.

Experience
Required