AVP, DDX/CRM Lead - Consumer Products Division

AVP, DDX/CRM Lead - CPD CDMO

Job: AVP, DDX/CRM Lead - CPD CDMO

Position type: Permanent

Employment type: Full - Time

Location: New York - New York

Country/Region: USA

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At L'Oréal Consumers Products, our mission is to democratize the best of beauty, and for us, beauty has to be sustainable. Our division holds the world's #1 beauty brand with L'Oréal Paris, the #1 makeup brand with Maybelline New York, the #1 natural brand with Garnier, as well as NYX Professional Makeup.

At L'Oréal, our Digital team is an opportunity to be at the center of L'Oréal's digital transformation. We are determined to be pioneers in the new beauty tech world, and by incorporating digital into everything that we do, we are creating a better relationship with our consumers. When beauty and tech collide, the impossible can happen! Come join our dynamic team!

This highly visible leadership role will guide a team of data-driven marketers in developing and executing a best-in-class integrated consumer strategy for CPD across all multi-channels, including digital properties. The Team Lead will be responsible for the overall vision and successful implementation of CRM and Consumer Data strategies, fostering a culture of data-driven decision-making within the team. This individual will collaborate closely with multiple business stakeholders, agencies, and division/corporate teams to manage email marketing, consumer data acquisition and retention, loyalty programs, and achieve overarching brand objectives.

Key Responsibilities:

• Leadership & Strategy:
  • Lead, mentor, and inspire a team of CRM and data marketing professionals.
  • Set the strategic direction for consumer data activation within the brand, aligning with overall brand goals and objectives.
  • Foster a collaborative and innovative team environment that embraces data-driven decision making.
• CRM & Consumer Data Strategy:
  • Oversee the development and execution of CRM and consumer data strategies tailored to the specific needs and goals of CPD brands.
  • Drive continuous refinement and optimization of CRM initiatives based on data analysis and performance insights.
  • Champion the development of a 'Single View of Consumer and leverage learnings to inform segmentation, targeting, and personalization strategies.
  • Lead the ongoing evolution of the brand's data activation strategy, embracing new technologies and approaches.
  • Champion the development of sophisticated lead generation/quality name acquisition programs.
  • Drive the advancement of email marketing towards automation and personalized trigger-based communications.
  • Continuously monitor data health, ensuring data richness and quality for the brand.
• Campaign Management & Execution:
  • Oversee the execution of multi-channel consumer campaigns, including email, SMS, and loyalty initiatives.
  • Define campaign briefs, establish KPIs, and measure campaign ROI to ensure optimal performance.
  • Manage external partners (e.g., Accenture) in campaign support, execution, and quality assurance.
• Consumer Audience Strategy for Media Activation
  • Lead audience strategy development and segmentation, leveraging first-party data and collaborating with media and agency partners.

1. Evaluate top audience usage, performance and sizing and translate findings to future campaigns
2. Leverage Div / Multi-div levels insights and resources to enhance first-party audience strategies

• Stay abreast of industry best practices and emerging technologies in CRM, data activation, and martech.
• Collaboration & Communication:
  • Partner effectively with key stakeholders across marketing, IT, CDMO, and other relevant departments.
  • Communicate effectively with leadership, providing regular updates, reporting, and insights on campaign performance and key initiatives.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Management, or a related field (MBA preferred).
• 10+ years of proven experience in CRM and loyalty marketing, with a minimum of 2+ years in a leadership role managing a team.
• Demonstrated track record of successfully developing and executing data-driven CRM strategies that drive business results.
• Strong analytical skills, including experience with database segmentation, customer lifetime value (CLTV) analysis, and campaign performance measurement.
• Experience with loyalty program design and management highly desired.
• Experience with programmatic media and marketing automation platforms is a plus.
• Excellent leadership, communication, presentation, and interpersonal skills.
• Passion for the cosmetics/beauty/hair/skincare industry is a plus.