Brand Manager

LaSalle Network has partnered with a fast-growing startup in the CPG food industry, dedicated to creating innovative and high-quality food products that delight their customers. As a small team, they thrive on collaboration, creativity and a shared passion for excellence. We are recruiting for a driven and entrepreneurial-minded individual to join their team and help shape their brand's future.

We are seeking a highly motivated and experienced Brand Manager to join their team. The ideal candidate will be responsible for developing and executing brand strategies that drive growth and enhance brand equity. As a key member of a startup, the Brand Manager will work closely with the founders and cross-functional teams to create and implement marketing plans that resonate with our client's target audience.

Brand Manager Responsibilities:

• Develop and execute brand strategies and marketing plans to achieve business objectives and drive brand growth
• Conduct market research and analyze consumer insights to identify opportunities and inform brand positioning
• Collaborate with product development teams to create and launch new products that align with our brand vision and meet consumer needs
• Manage the development and execution of integrated marketing campaigns, including digital marketing, social media, content creation and PR
• Oversee brand communications to ensure consistency across all touchpoints, including packaging, website, social media and retail environments
• Monitor brand performance metrics, including sales, market share and customer feedback, to assess the effectiveness of brand initiatives
• Work with external agencies and vendors to develop creative assets, media plans and promotional materials
• Develop and manage the brand budget, ensuring efficient allocation of resources to maximize ROI
• Build and maintain strong relationships with key stakeholders, including internal teams, customers and retail partners
• Stay up-to-date with industry trends, emerging technologies and best practices in brand management and marketing

Brand Manager Requirements:

• Bachelor's degree in Marketing, Business Administration or a related field; MBA preferred
• 3+ years of experience in brand management, preferably within the CPG food industry
• Proven track record of developing and executing successful brand strategies and marketing campaigns
• Strong analytical skills with the ability to interpret data, identify insights and make data-driven decisions
• Excellent communication and presentation skills, with the ability to articulate brand vision and strategy to diverse audiences
• Creative thinker with a passion for innovation and a keen eye for detail
• Strong project management skills, with the ability to manage multiple projects and meet deadlines in a fast-paced environment
• Proficiency in digital marketing, including social media, SEO and online advertising
• Experience working in a startup or small company environment is a plus
• Ability to build and maintain strong relationships with internal and external stakeholders

If you qualify per the above requirements, we would love to hear from you. Please apply to this Brand Manager position today! We look forward to reviewing your resume and portfolio.

Thank you,

Lizzy Bann
Principal, Marketing Recruiting
LaSalle Network

LaSalle Network is an Equal Opportunity Employer m/f/d/v.

LaSalle Network is the leading provider of direct hire and temporary staffing services. For over two decades, LaSalle has helped organizations hire faster and connect top talent with opportunities, from entry-level positions to the C-suite. With units specializing in Accounting and Finance, Administrative, Marketing, Technology, Supply chain, Healthcare Revenue Cycle, Call Center, Human Resources and Executive Search. LaSalle offers staffing and recruiting solutions to companies of all sizes and across all industries. LaSalle Network is the premier staffing and recruiting firm, earning over 100 culture, revenue and industry-based awards from major publications and having its company experts regularly contribute insights on retention strategies, hiring trends and hiring challenges, and more to national news outlets.