Brand Marketing Coordinator

About Us

Cornerstone Building Brands is a premier exterior building solutions provider serving both the residential and commercial markets across North America. The building products we manufacture are the cornerstone of the communities where people live, work and play -from homes to hospitals, grade schools to grocery stores, manufacturing facilities to municipal buildings and beyond.

Through the core values and consistent behaviors and mindsets embraced by our employees, we have built a culture dedicated to understanding our customers' needs and what matters most to their success. We know that it's our people that make the difference and we are deeply committed to building a workplace and global community where inclusion is not only valued, but prioritized, providing an environment of mutual respect where equal employment opportunities are available to all applicants and team members.

Job description

The Brand Marketing Coordinator will play a crucial role in supporting our brand strategies and demand generation efforts and the success of marketing initiatives across multiple brands. You will report directly to the Brand Marketing Manager and work closely with cross-functional teams to drive brand activations and creative executions. This position will have the opportunity to shape brand perception, drive customer engagement, and contribute to organizational growth. This role requires a creative thinker with an understanding of content creation, execution and brand management with a passion for building and strengthening brand identities.

This is a hybrid role working out of our Cary, NC headquarters 2 days a week.

DUTIES AND RESPONSIBILITIES:

Social Media and Online Reputation Management

• Collaborate with cross functional teams and agencies to generate monthly story ideas aligned to brand, product and channel strategies
• Review monthly content delivered by assisting agencies to ensure proper brand tone, post accuracy and timeliness
• Upload creative assets to marketing portals for customer amplification
• Drive Online Reputation Management activations including BrightLocal, Baazarvoice, Consumer Affairs, Social Inquiries, Google Reviews, etc. in collaboration with cross functional teams

Content Marketing and Integrated Marketing Plan Execution

• Assist in the development of quarterly content marketing calendars (blogs, videos, infographics) that are aligned to brand, product and channel strategies
• Brief assisting agencies and internal design teams on content build out needed, review all content for product accuracy and deliver finalized assets to website team or agency partners for online upload and campaign deployment
• Work alongside agencies and cross functional team for execution and approval of campaign strategy creative, ensuring robust coverage optimized for multiple mediums (video, audio, display, social, webinars, website graphics, etc.)

Literature and Sample Creative Execution

• Maintain holistic view of sample, display and literature model line content for all Surface Solutions brands
• Work with internal creative team and agency partners to execute brand and product changes throughout the robust model line of samples, literatures and displays
• Assist channel marketing and sales teams in developing custom materials that will enhance our model line and better serve customers

Video and Photoshoot Execution

• Brief photographers, videographers and internal team members on video and photography needs for creative executions
• Work alongside vendors and internal teams to execute video and photoshoots, including travel to locations across the United States
• Work with legal and safety teams to ensure compliance of video and photography deliverables
• Proof and approve final asset sets

Brand Asset Management

• Manage content and asset uploads to company Digital Asset Management (DAM), ensuring old content is removed and new content is uploaded in a timely manner
• Ensure accuracy of brand guidelines (fonts, boiler plates, colors) in DAM
• Optimize DAM for customer use and ease of navigation
• Keep brand dropbox organized and up to date in correspondence with predefined filing system

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field
• 2+ years in content marketing, brand marketing, creative development or similar role
• Excellent attention to detail and proofreading skills
• Creative thinking and problem-solving abilities
• Strong organizational skills to effectively manage multiple projects and deadlines
• Ability to travel 6-12x per year or as required for internal meetings and events
• Demonstrated ability to work in a matrixed organization and collaborate with cross-functional teams and external agencies

Additional information

Why work for Cornerstone Building Brands?

Our teams are at the heart of our purpose to positively contribute to the communities where we live, work and play. Full-time* team members receive** medical, dental and vision benefits starting day 1. Other benefits include PTO, paid holidays, FSA, life insurance, LTD, STD, 401k, EAP, discount programs, tuition reimbursement, training, and professional development. You can also join one of our Employee Resource Groups which help support our commitment to providing a diverse and inclusive work environment.

*Full-time is defined as regularly working 30+ hours per week.**Union programs may vary depending on the collective bargaining agreement.

All your information will be kept confidential according to EEO guidelines.

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Cornerstone Building Brands is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability. You can find the Equal Employment Opportunity Poster here . You can also view Your Right to Work Poster here along with This Organizations Participation in E-Verify Poster here . If you'd like to view a copy of the company's affirmative action plan or policy statement, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . If you have a disability and you believe that you need a reasonable accommodation in order to search for a job opening or to submit an online application, please contact Human Resources at 281-897-7788 or HRCompliance@cornerstone-bb.com . This email is used exclusively to assist disabled job seekers whose disability prevents them from being able to apply online. Only emails received for this purpose will be returned. Messages left for other purposes, such as following up on an application or technical issues not related to a disability, will not receive a response.

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We have been made aware of multiple scams whereby unauthorized individuals are using Cornerstone Building Brands name and logo to solicit potential job-seekers for employment. In some cases, job-seekers are being contacted directly, both by phone and e-mail. In other instances, these unauthorized individuals are placing advertisements for fake positions with both legitimate websites and fabricated ones. These individuals are typically promising high-paying jobs with the requirement that the job-seeker send money to pay for things such as visa applications or processing fees. Please be advised that Cornerstone Building Brands will never ask potential job-seekers for any sort of advance payment or bank account information as part of the recruiting or hiring process.