Business Product Marketing Lead, GenAI

Business Product Marketing Lead, GenAI

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Menlo Park, CA • New York, NY • San Francisco, CA + 2 more
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The mission of Business Messaging is to be the primary way that people and businesses communicate across WhatsApp, Instagram and Messenger. With the recent developments in Generative AI (GenAI), there is an opportunity to automate and simplify how businesses can use messaging and significantly reduce costs while simultaneously improving the customer experience and creating business value. The Business Messaging Organization is scaling investments across Generative AI to help more people and businesses get value. We are looking for an experienced Product Marketing Manager who is knowledgeable and passionate about businesses and messaging ecosystems. This person will manage a team of seasoned PMMs working on GenAI messaging solutions. The ideal candidate will have experience with B2B and/or GenAI products, with an understanding of industry competitive landscape, trends, and business models. They will lead a high performing team of individual contributors to develop strategy, key messages, and global launch plans to bring products to market. The leader will aggregate market insights to inform product development and risk mitigation, and will partner with cross-functional teams to identify opportunities to improve how GenAI can unlock value for people and businesses. Excellent strategic thinking skills, cross-functional leadership, analytical and communication skills, and comfort with ambiguity are a must.

Business Product Marketing Lead, GenAI Responsibilities

• Manage and scale a high-performing business product marketing team


• Understand and evangelize for the needs of businesses, actively identifying gaps and opportunities to better serve the audience, shaping product strategies and plans


• Partner with cross-functional team leaders to develop go-to-market plans globally, including positioning and cross-channel activation, and quarterback launches to support revenue and product adoption goals


• Drive alignment across product and business teams for the purpose of unifying our vision and goals for our GenAI solutions


• Provide thought leadership and recommendations working across our GenAI portfolio and shepherd product strategy and development


• Independently navigate a variety of internal and external stakeholders to influence, align, and drive execution


• Effectively communicate across the organization and execute on priorities with agility to evolve with business needs

Minimum Qualifications

• 10+ years professional experience in technology, advertising, digital marketing industry or in management consulting working with these verticals


• Experience mentoring and leading a diverse team


• Product Marketing or Product Management experience in the web technology sector, with demonstrated experience contributing at strategic, operational and tactical levels


• Experience working with advertisers or business enterprises


• Experience presenting to large groups/C-level executives


• Experience influencing behavior at variety of levels in the organization, including cross-functional leaders

Preferred Qualifications

• Experience working independently in a fast-paced, entrepreneurial, and fluid environment, with experience adapting, spotting issues early, and escalate


• Experience in Generative AI


• Balance of creative and analytical thinking, experience putting forth best-in-class execution within a measurable and data-driven framework

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$189,000/year to $258,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.