Coordinator, HR Communications

SALARY

$71,428.94

POSITION SUMMARY

Under supervision, oversees internal communications and external marketing campaigns to effectively promote HR's recruitment strategy by developing original content and creative messaging that drives branded communications across the website, social platforms, digital displays, print collateral, email and print advertising. Develops and manages content and interactions on CTAs' social media channels, including but not limited to LinkedIn Twitter, Facebook, Instagram, YouTube as well as internal communication platforms. Coordinates CTA recognition programs. Supports outreach efforts aligned with CTA's Diversity Recruitment Plan.
PRIMARY RESPONSIBILITIES

• Creates and oversees communication channels, such as newsletters, intranet, and social media to keep employees informed and engaged with HR initiatives and programs.
• Reviews content provide final editing product delivery.
• Collaborates with HR leaders to understand their communication needs and develop targeted messaging to support their objectives.
• Writes, edits, and distributes internal communications, including emails, memos, presentations, and videos, in a clear and compelling manner.
• Ensures all HR communications are aligned with the overall messaging and branding of the Authority.
• Monitors and tracks the effectiveness of internal communications and make recommendations for improvements.
• Communicates ideas to the general public in a concise and engaging manner.
• Executes communication and marketing efforts designed to attract top talent, help position CTA as an employer of choice, and positively impact employee and candidate experiences.
• Partners with senior manager and Talent Acquisition to develop marketing and outreach strategies and materials, including content development and coordination of design activities.
• Effectively write and edit communication materials and other content as requested. This may include reviewing, revising, and correcting written material for accuracy, clarity, and organization while working closely with content creators to refine their work.
• Reviews, spell-checks and error-checks web content prior to and after release, to maintain high level, error-free content..
• Utilizes Adobe Creative Cloud products to digitally import, export, and edit video, audio, and digital files.
• Uses analytics to measure engagement/reach. Develops reports and strategic guidance.
• Identifies the appropriate media outlets, paid media opportunities, and community partners to reach target audience.
• Collaborates with Manager to ensure marketing strategies align with overall HR business strategy.
• Supports HR's strategic communications team by developing and implementing key messages to target internal and external audiences, while maintaining business standards and guidelines in accordance with Authority goals.
• Develops and executes internal communications strategies for our ensuring that employees are engaged, informed, and supported while ensuring effective and consistent messaging to employees.
• Collaborates cross functionally to regularly develop and update content for internal communication (including emails and digital display monitors) and external communication (including recruitment website and LinkedIn page).
• Highlights department accomplishments, initiatives, and other relevant topics for publication in internal and external media (website, social media, etc.). Interacts with internal departments to solicit input and establish uniform messages.
• Manages social media calendar and daily LinkedIn content.
• Participates in the development, implementation, and administration of Human Resources outreach-based projects, goals, objectives, and policies.
• Establishes relationships within the organization and the community to develop and enhance client and community partnerships to assist in the recruitment of a diverse workforce.
• Supports the execution of recruitment and diversity events in collaboration with community-based organizations.
• Helps coordinate and host/cohost hiring events.
• Performs other duties as assigned.

MANAGEMENT RESPONSIBILITIES

Reporting to this position are the following jobs:

Job Title

None

CHALLENGES

• Working and communicating with employees at all levels within the department and across the Authority.
• Seeing the big picture while effectively managing details.
• Managing and prioritizing multiple projects and balancing competing priorities and deadlines.

EDUCATION/EXPERIENCE REQUIREMENTS

• Bachelor's degree in Marketing, Visual or Electronic Communications, Graphic Design, Public Relations, Advertising, Human Resources, Organizational Development or a related field, plus two (2) years of marketing and communications experience, or an equivalent combination of education and experience relating to this position.
• Experience in project management preferred.
• Previous experience in graphic design and the ability to create pleasing and customer-friendly website and social media graphics, audio-visual products, page layout, and site design preferred.

PHYSICAL REQUIREMENTS

• Requires remaining in a stationary position for extended periods of time and constantly operating a computer and other office productivity machinery.
• Required to lift, carry, and maneuver equipment, supplies, and materials weighing up to 25 pounds.
• Extensive moving (up to 3 miles) and traversing up and down stairs.
• Service Area Requirement: Exempt (Non-Union) employees must live within the boundaries of the CTA Statutory Service Area either at the time of employment or within 6 months of beginning employment at CTA.

KNOWLEDGE, SKILLS, AND ABILITIES

• Working knowledge of Adobe Creative Cloud applications (Photoshop, InDesign, After Effects) and Microsoft Office applications (Word, Power Point, Excel).
• Working knowledge of the methods and operations of corporate/large organizations' recruitment marketing strategies for social media channels and present-day trends in social media engagement for large organizations.
• Strong writing, editing and proofreading skills; must have ability to communicate ideas to the general public in a concise and engaging manner.
• Strong project and time management skills.
• Strong organizational skills and attention to detail.
• Detailed knowledge of using standard office environment applications (browser, e-mail).
• Ability to establish and maintain effective working relationships with colleagues and external partners.
• Ability to work independently and be pro-active and self-motivated.
• Working knowledge of social media platforms (i.e. Facebook, LinkedIn).
• Working knowledge of project management practice and methodology.
• Working knowledge of media production, communication, and dissemination techniques and methods. This includes alternative ways to inform via written, oral, and visual media.
• General knowledge of online marketing strategies and marketing channels.
• Ability to function as a member of a team dedicated to quality deliverables and exceptional customer service.
• Ability to grasp future trends in digital technologies and act proactively.
• Ability to work independently and be pro-active and self-motivated.
• Strong communication software skills needed to create and edit web/social media messages.

WORKING CONDITIONS

• General office environment.
• Requires travelling to and working at various field locations to photograph or record footage.

EQUIPMENT, TOOLS, AND MATERIALS UTILIZED

• Standard office equipment
• Video cameras, computers, digital cameras, various audio players, and camcorders.
• Communications devices
• Personal computer, digital camera/smartphone and related software.