Hiring Department

Marketing & Communication

Job Description

MU Marketing and Communications is a critical partner in helping the institution meet its mission and strategic goals. Mizzou Marketing is committed to working in an intentional, data-informed, forward-looking, and collaborative manner to implement a comprehensive enrollment strategy.

Mizzou Marketing works collaboratively with academic leadership and the university's marketing professionals to create a marketing strategy that is consistent with the university's overall brand and that supports the institution's Strategic Enrollment Plan.

The Copywriter will report to the Mizzou Marketing Creative Director. This position will research, develop and write compelling, conversion-driving content for websites, landing pages and marketing campaigns primarily for the Mizzou Online audience. Utilizing industry best practices, fine attention to detail and exceptional communications skills, the copywriter will collaborate as part of a central team to produce a diverse range of materials designed to lift enrollment, sentiment and brand awareness efforts across multiple channels for a variety of audiences and programs.

Position Responsibilities:
Develop institutional marketing messages for publication across a variety of channels, including web, social, video, print and other media platforms

Research and write impactful and creative content across multiple ad platforms for specific DMAs and target audiences

Write conversion-driven, SEO-friendly content for Mizzou Online website, landing pages and other University of Missouri websites as needed

Fact-check and edit department publications and products, including PowerPoint, web, marketing copy, memos and letters

Study the core demographics of our key target audiences to understand the mediums and messages that are most effective in communicating with them

Analyze and evaluate creative performance to identify opportunities for continued improvement of marketing efforts

Research industry leaders and competitor messaging to identify successful trends and techniques to improve Mizzou Marketing campaigns and websites

This is an in-person/on-campus position. Reimbursement of relocation expenses is available.

Other duties as assigned

Shift

M-F; 8-5

Minimum Qualifications

A Bachelor's degree or an equivalent combination of education and experience and at least 3 years of experience from which comparable knowledge and skills can be acquired is necessary

Preferred Qualifications

At least 3 years' experience in marketing and advertising strategy development, corporate communications, higher education, or something similar with an emphasis on conversion copy writing.

Anticipated Hiring Range

Salary Range: $55,000-$65,000/year

Grade:GGS-10

University Title: Senior Strategic Communications Associate

Internal applicants can determine their University title by accessing the Talent Profile tile in myHR.

Application Materials

Resume, cover letter

Benefit Eligibility

This position is eligible for University benefits. As part of your total compensation, the University offers a comprehensive benefits package, including medical, dental and vision plans, retirement, paid time off, short- and long-term disability, paid parental leave, paid caregiver leave, and educational fee discounts for all four UM System campuses. For additional information on University benefits, please visit the Faculty & Staff Benefits website at https://www.umsystem.edu/totalrewards/benefits .

Values Commitment

We value the uniqueness of every individual and strive to ensure each person's success. Contributions from individuals with diverse backgrounds, experiences and perspectives promote intellectual pluralism and enable us to achieve the excellence that we seek in learning, research and engagement. This commitment makes our university a better place to work, learn and innovate.

In your application materials, please discuss your experiences and expertise that support these values and enrich our missions of teaching, research, and engagement.

Equal Employment Opportunity

The University of Missouri System is an Equal Opportunity Employer. Equal Opportunity is and shall be provided for all employees and applicants for employment on the basis of their demonstrated ability and competence without unlawful discrimination on the basis of their race, color, national origin, ancestry, religion, sex, pregnancy, sexual orientation, gender identity, gender expression, age, disability, or protected veteran status, or any other status protected by applicable state or federal law. This policy applies to all employment decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations. For more information, visit https://www.umsystem.edu/ums/hr/eeo or call the Director of Employee and Labor Relations at 573-882-2146.

To request ADA accommodations, please call the Director of Accessibility and ADA at 573-884-7278.