Creator Brand Marketing Lead, Facebook

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Creator Brand Marketing Lead, Facebook

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New York, NY

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The Creator Marketing team at Meta seeks an experienced individual to lead a team of brand managers that set the vision and build brand strategies that grow brand equity and relevance. In this role, you will lead a team that is at the helm of steering Facebook's global brand, strategically embedding the brand in creator culture, ensuring creative excellence and consistency in visual identity, brand messaging and communications across all touch-points. You will partner with various teams to build foundations that streamline our go-to-market, providing strategic guidance for effective communications. Our ideal candidate will bring a blend of strategic brand marketing prowess and exceptional operational rigor, with a proven ability to work with stakeholders across marketing functions, including product marketing, product growth, research & insights, data science, comms & partnerships teams.

Creator Brand Marketing Lead, Facebook Responsibilities

• Lead the Facebook Creator Brand Marketing team driving brand building aimed at growing and engaging Facebook's large community of creators.


• Develop our Facebook Creator brand strategy and planning including segmentation, targeting, market sizing, integrated communication plans, growing the brand's equity and driving business growth.


• Develop, manage, and grow a team of brand managers for Facebook Creators.


• Work with cross-functional counterparts across partnerships, comms, research & insights, product marketing and data science to align strategy with activations, messaging and measurement.


• Develop brand governance models, toolkits and guides to enable cross functional partners and streamline go-to-market.

Minimum Qualifications

• 8+ years experience in marketing/brand building at a tech, media or entertainment company.


• 4+ years of people leadership experience, including managing multiple levels of individual contributors.


• Experience leading global brand and communication strategies for international consumer brands.


• Experience applying analytical rigor, understanding of country-level market dynamics, and a mix of market and brand knowledge to deliver effective brand strategies for measurable ROI to the business.


• Experience connecting business and brand strategy, and extracting insights that translate into briefs that spark creativity.


• Experience navigating ambiguity, building initiatives from the ground up, demonstrating resourcefulness and influencing cross functional teams to rally behind a shared vision.


• Experience utilizing research and data to drive actionable insights to inform marketing strategy and improve the consumer experience.

Preferred Qualifications

• 12+ years experience in marketing/brand building at a tech, media or entertainment company.


• 7+ years of people leadership experience, including experience managing other people managers.


• Experience working in a fast paced, scrappy environment, thriving amidst ambiguity while ensuring executional excellence.


• In depth knowledge of creator culture and a history of spearheading successful creator initiatives.


• Experience supporting or working with a large partnerships or sales organization in an enablement capacity.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$180,000/year to $252,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.