Deputy Director, Operations, Creative Director - Gotham Health

NYC Health + Hospitals/Gouverneur is a 295-bed Skilled Nursing Facility (SNF) with a 5-Star CMS Quality Rating located in Manhattan's Lower East Side neighborhood. Gouverneur offers enhanced, cutting edge healthcare services in a state-of-the-art space. It provides 24-hour care for individuals in need of sub-acute care, long-term care or hospice care which include services like physical therapy, occupational therapy, speech and vocational rehabilitation. Gouverneur is an academic affiliate of NYU School of Medicine and Rusk Institute of Rehabilitation Medicine.

From more than 600 Nursing Homes, Gouverneur ranks #7 in Newsweek's Best Nursing Homes in New York2024; and also received high-performance ratings for Long-term Care and Short-term Rehabilitation from U.S. News & World Report's Best Nursing Homes in America 2024.

At NYC Health + Hospitals, our mission is to deliver high quality care health services, without exception. Every employee takes a person-centered approach that exemplifies the ICARE values (Integrity, Compassion, Accountability, Respect, and Excellence) through empathic communication and partnerships between all persons.

Job Description
• As Creative Director, responsible for leading and implementing various marketing/outreach graphic arts, video social media projects as defined by the Director of Marketing or his/her superiors in a collaborative manner.
o Positively promote Gotham Health and its facilities by working closely and collaborating with administrators and other internal/external stakeholders
o Responsible for managing two director reports, social media lead and graphics arts/signage.
• Create content and campaigns for digital signage located across the Gotham Health network.
• Responsible for meeting with product teams, brainstorming concepts, producing, directing, shooting and editing videos for social media and the enterprise.
• Make technical and creative decisions regarding locations, lighting, art direction, shooting, angles, camera placement, and audio needs.
• Expertly produce video projects in studio and on location.
• Partner with Social Media strategy and Director of Marketing to determine project estimates, and to produce the content focusing on quality and cost effectiveness.
• Ensure on-time execution and delivery of high-quality video productions with minimal supervision.
• Works closely with social media team in regards to supporting social media accounts for all Gotham Health facilities
• Complete assignments according to deadlines, parameters, and milestones defined by superiors.
• Establishes and maintains high internal quality by originating creative ideas, managing project time lines, adhering to Creative Briefs or written documents, ensuring consistency of strategic branding.
• Act as a liaison by presenting various stages of work product to the key staff members and effectively responding to requests or inquiries in a timely manner.
• Provides accurate written copy and/or visual as appropriate by conducting brand and/or product research, applying consistent style and message across brand documents, understanding style and referencing usage.
• Maintains consistently high executional excellence by ensuring appropriate resources are assigned to projects, timelines are managed and strategic brand objectives are promoted.
• Ensures smooth internal workflow by utilizing effective delegation, if necessary, the assignment/reassignment of appropriate resources to jobs, providing or asking for additional direction as needed.
• Generate collateral, including brochures, social media content, flyers, patient education, and other vehicles as needed for all Gotham Health facilities.
• Continue to evaluate new creative methodologies, such as infographics, animation, and other technologies.
• Communicate effectively with team members in a manner that is in adherence with HHC Guidelines
• Introduce new technologies to distribute patient communications more efficiently and effectively.
• Ensure that best practices are spread throughout Gotham Health when appropriate.
• Role is onsite
• Occasional evening and weekend work may be required
• Perform related work as required

Analytics and Planning

• Display marketing curiosity and a willingness to push your own thinking and the facilities work in new directions
• Demonstrate an abilityto develop a range of alternatives for assigned projects
• Identify key elementsof an issue, problem or data set and be able to highlight generalopportunities and implications
• Make decisions that reflect "layers "of thought - balancing enthusiasm, insight, caution, discretion

Minimum Qualifications
1. A Baccalaureate Degree from an accredited college in Business Administration, Management, Public Administration, Marketing or an approved related discipline; and,
2. Four years of responsible public relations experience involving the press and communications media, employee communications, community affairs, educational affairs, public information, corporate and business affairs, governmental and legislative affairs; or,
3. A satisfactory equivalent.

Department Preferences

COMPUTER PROGRAMS/SOFTWARE OPERATED

Basic proficiency with Excel, PowerPoint, and Microsoft Word. High proficiency with Adobe Creative Suite
- Knowledge of basic HTML skills as articulated by HHC
- Basic understanding of Breakthrough methodology

YEARS OF EXPERIENCE:

Two

KNOWLEDGEABLE IN:

Public Affairs and Communications

If you wish to apply for this position, please apply online by clicking the "Apply Now" button

NYC Health and Hospitals offers a competitive benefits package that includes:

• Comprehensive Health Benefits for employees hired to work 20+ hrs. per week
• Retirement Savings and Pension Plans
• Loan Forgiveness Programs for eligible employees
• Paid Holidays and Vacation in accordance with employees' Collectively bargained contracts
• College tuition discounts and professional development opportunities
• Multiple employee discounts programs

Vacancy Control Board Number

VCB #: GGM-06272024-18908