Digital Consumer Experience Producer - Beats

Culver City, California


Employer: Apple
Industry: Marketing
Salary: Competitive
Job type: Full-Time

Summary
At Beats by Dre, new ideas have a way of becoming extraordinary products, services, and customer experiences very quickly. You bring passion and dedication to your job and there's no telling what you could accomplish.

We're growing and urge you to apply. We believe the role would place you in a highly-energized environment with some of the most hardworking creative individuals in the industry where you would be inspired to share your years of experience along with providing extraordinary support for the team.



Description
This person will lead digital content innovation & production efforts to fuel the growth of Beats Digital Commerce worldwide.

Lead Digital Commerce CX planning for both Direct (beatsbydre.com) and Channel (Amazon, Target, etc.)

Manage the optimization of existing digital experiences such as PDPs (product detail pages), category pages, home pages, brand stores.

Lead design explorations as we look to enhance the buying experience on beatsbydre.com and apple.com to drive the D2C business.

Works closely with business and strategic leads to develop content used as part of our digital test & learn program.

Lead digital production efforts to support our fast paced drops program on beatsbydre.com.

Works closely with Brand Project Management and cross functional teams to ensure key dates and deliverables are met for any creative work used by Digital + Channel teams, surveying WW Partner Comms needs to make sure their campaign planning is supported, and plans contingencies when they're not.

Produce and index assets supporting worldwide digital commerce. These "Built for eCommerce" assets include, but are not limited to: feature focused carousel content, enhanced/river content, videos assets, motion graphic work, brand store assets, FAQ content, category page banners, email assets (both channel & direct), merchandising product tiles, 360 degree product assets and performance display (video & static).

Manage creative development of customized requests to support partner/drive activity and paid media efforts from intake through concepting and, ultimately, delivery - along with miscellaneous Apple value prop messaging (i.e., advantages of purchase direct) - maintaining specs and documentation to ensure consistency and excellency for key partners.

Manage our digital content localization process to scale work globally.

Schedules workback timing for projects, keeping partners abreast with any changes.




Created: 2024-06-07
Reference: 200554264
Country: United States
State: California
City: Culver City

About Apple

Founded in: 1976
Number of Employees: 154000