Digital Marketing Specialist - TAL

Lawrence Township, New Jersey

Employer: ASK Staffing
Industry: 
Salary: $64.28 per hour
Job type: Full-Time
"All candidates must be directly contracted by ASK Consulting on their payroll and cannot be subcontracted. We are unable to provide sponsorship at this moment".

Job Title: Digital Marketing Specialist

Location: Lawrence Township, NJ, 08648 (Remote)
Duration: 12 months

Pay rate: $64.28/ hr

Job Description:
  • Consultant, Omni Channel Experience Strategy and planning
  • Experience Planner
  • In this role, you will be responsible for the management and execution of omni-channel engagement
  • plans to support a mature brand within the unbranded and branded space. You will serve as a dedicated
  • engagement point-of-contact within the Cardiovascular/Immunology group reporting into the Associate
  • Director, Experience Planning. This role requires extensive internal matrix collaboration (Production,
  • Brand, Omni-Channel Capabilities, Business Insights & Analytics) and management of external partners
  • such as digital and media agencies. Candidates for this position should have experience in consumer
  • digital marketing within the Rx pharmaceutical category. Launch and category experience is a plus.
  • This role is part of the Omni-Channel Experience Strategy & Planning team, which sits within the
  • broader Worldwide Customer Capabilities group.
  • Responsibilities:
  • Drive & own execution of the engagement plan for the Brand
  • Contribute to patient engagement recommendations based upon patient insights and brand
  • strategy
  • Review and revise creative briefs and other necessary requirements documentation to support
  • the development of digital programs as well as the production team
  • Maintain a solid understanding of the digital standards and guidelines, inclusive of
  • ensuring internal and external partners are adherent and working from the latest
  • documentation
  • Lead internal MLR review processes and work with external partners to ensure timely and
  • accurate preparation of digital programs (e.g., CRM, third-party partner programs, POC,
  • websites, mobile, eMail, social media, SEO/SEM)
  • Partner with the digital agencies, media partners and Production team to define project
  • scope, costs, timelines, and deliverables
  • Lead, where applicable, internal and external meetings to keep projects moving and help
  • eliminate any barriers by providing actionable solutions (outside of production specific areas)
  • Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans,
  • and ongoing reporting/optimization of digital programs are based on insights and analytics
  • Drive innovation by partnering with Brands, external partners and capability leads to develop
  • innovative new digital tactics
  • Monitor project status and budget and provide regular updates on progress, challenges, and
  • solutions
  • Demonstrate digital and patient program experience
  • Demonstrate ability to track and manage annual digital program and media budgets
  • Ability to work in the office two- three days a week.
  • Business travel may be required, up to 10%
  • Qualifications:
  • Bachelors degree with minimum 5-7 years industry, (pharmaceutical/biotech or related
  • agency) experience.
  • Experience in pharmaceutical digital marketing is required
  • Experience leading digital engagement, channel and analytics activities
  • Proven ability in managing digital agencies, vendors, and cross-functional support teams
  • Competence in developing, evaluating, and activating consumer media plans
  • Demonstrated ability to successfully navigate internal MLR review processes
  • Product launch and/or Immunology experience a plus
  • Prior Digital or Media Marketing Agency experience is a plus
  • Strong oral and written communication skills
  • Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront,
  • Veeva CRM

About ASK: ASK Consulting is an award-winning technology and professional services recruiting firm servicing Fortune 500 organizations nationally. With 5 nationwide offices, two global delivery centers, and employees in 42 states-ASK Consulting connects people with amazing opportunities

ASK Consulting is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all associates.
Created: 2024-05-04
Reference: 235039
Country: United States
State: New Jersey
City: Lawrence Township

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