Director, Group Sales - Ticket Sales and Service

Nashville, Tennessee


Employer: AEG
Industry: Ticket Sales and Services
Salary: Competitive
Job type: Full-Time

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Job Title: Director of Group Sales Department: Ticket Sales & Service Job Reports To: Vice President, Ticket Sales & Service
Status: Exempt


The Director of Group Sales is responsible for leading the day-to-day success of the Groups Sales Team, and directly reports to the Vice President of Ticket Sales & Service. The Director of Group Sales is responsible for developing and executing strategies that drive the maximization of ticket revenue and achieve a consistent sold-out atmosphere for the Nashville Predators in collaboration with the Guest Experience, Ticket Sales, Inside Sales, Business Strategy, and Marketing leads.

Additionally, the Director of Group Sales will lead, motivate, and hold accountable the Group Sales Team and its team members to meet and exceed established sales and service goals and objectives, while functioning as a collaborative teammate with all other areas of the organization. Major Responsibilities:
  • Serve as a member of the ticket sales & service leadership team responsible for achieving sales goals through the sale of ticket products (Season Ticket Memberships, Partial Plans, Group Tickets, and Premium Tickets) with an emphasis on Group Tickets and Group Events.
  • Be responsible for the leadership, oversight, and accountability of the Predators Group Sales Manager, Group Sales Team and assist with the Guest Experience, Ticket Sales, Sales Academy, and SS&E Sales team leaders as a cohesive group.
  • Recruit, train, and develop group sales team members
  • Execute short and long-term strategic plans to meet and exceed the organization's group sales goals.
  • Lead the sales team through the transformation in strategy focused on increasing traditional groups, theme nights, fan experience packages, & corporate hospitality.
  • Contribute to the implementation of organized systems, processes, and measurements to manage progress and success of each sales discipline (specifically Group Ticket sales) across all facets of our organization, Nashville Predators, Bridgestone Arena, Ford Ice Centers & Sabretooth Sports & Entertainment (SS&E) effectively and efficiently.
  • Set and manage accountability of the Group Sales Team to adopt and increase CRM utilization.
  • Collaborate with the Business Strategy & Analytics team to monitor and manage revenue pipeline leads, adjusting as necessary to create sustainable growth year over year.
  • Collaborate with the Marketing group on strategies to increase incoming group leads and lead generation campaigns specific to Group Sales, Group Experiences, Theme Nights, and Corporate Hospitality.
  • Collaborate with the ticket sales & service leadership team, marketing, guest experience and others to create & execute creative Theme Nights and experiences to drive ticket volume and exceed revenue goals.
  • Implement strategies, programs and processes to maximize growth with the core group categories (churches, schools, youth sports leagues, youth organizations, etc.) within the middle-Tennessee region and surrounding markets.
  • Collaborate with the ticket sales & service leadership team, Preds foundation / community relations, corporate partnership and guest experience teams to create fan experience packages (FEPs) that drive ticket volume and exceed revenue goals.
  • Work in partnership with the SS&E Sales and Marketing, to achieve group sales goals and objectives for Austin Peay State University Athletics, F&M Bank Arena, and our expanded partners.
  • Take ownership of championing a passionate sales culture within the revenue team and contribute to the advancement of our workplace culture by sparking energy, motivating, and inspiring team members.
  • Be an active and collaborative leader across the organization.
  • Perform other duties as assigned.


Minimum Requirements:
  • Bachelor's degree from accredited college or university is required, preferably in sports administration, management, or a related field.
  • 3+ years demonstrated success in sales leadership in the Sports/Entertainment industry.
  • Excellent leadership skills with a proven ability to manage and mentor a team of sales professionals with varying levels of experience.
  • Proven success in executing successful group ticket sales strategies & programs that increase attendance and season ticket revenue.
  • Passionate about delivering an excellent human experience and has a deep understanding of the role we play in creating extraordinary experiences that impact someone's life, memories, and connection to community.
  • Commitment to a diverse and inclusive workplace, being thoughtful in this respect to hiring, training, and providing performance management/feedback to employees.
  • Strong campaign management skills, with the ability to manage multiple projects simultaneously and deliver results on time and within budget.
  • Strong communication and interpersonal skills with the ability to effectively communicate across the organization and to the Revenue Leadership Team.
  • Strong analytical, problem-solving, and forecasting skills with the ability to use data to drive insights and decision making.
Essential Physical Functions:
  • High finger dexterity for large document typing.
  • Occasional heavy lifting/ moving of items up to 50lbs.
  • Exposure to bright lights, extreme temperatures, and loud noise.
  • Excellent computer skills.
  • Excellent speaking and listening skills, requiring the perception of speech.


Preds Perks: | In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks. These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential.

Equal Opportunity Employer: Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification. The organization celebrates diversity and is committed to an inclusive environment for all employees. In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact Margie Horwitz at [email protected] to request an accommodation.

Preds Perks: | In addition to medical, dental, vision, and life insurance, all full-time employees of the Nashville Predators and entities are eligible for Preds Perks. These currently include the following: Competitive pay, referral bonuses, 401K eligibility, priority access to event presales, tickets to events (when available), Nashville Locker Room (pro shop) discount, premium pay for overnight shifts, 19+ days of paid time off each year, Ford Ice Center programming discount, on demand pay, and bonus potential.

Equal Opportunity Employer: Nashville Predators is an equal opportunity employer. The organization does not discriminate on the basis of race, color, religion, sex (including pregnancy), sexual orientation, gender identity, national origin, age, veteran status, or disability status, genetic information, or any other applicable federal or state protected classification. The organization celebrates diversity and is committed to an inclusive environment for all employees. In order to ensure reasonable accommodation for individuals protected by the Americans with Disabilities Act, as amended, applicants that require accommodation in the job application process may contact Margie Horwitz at [email protected] to request an accommodation.

Created: 2024-06-22
Reference: 2084326
Country: United States
State: Tennessee
City: Nashville
ZIP: 37027



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