Director of Marketing, Athletics

Posting Details (Default Section)

Posting Number:
20244166S

Position Title:
Director of Marketing, Athletics

Position Type:
Staff

Location:
Villanova, PA

Recruitment Type:
Internal/External Applicants

Work Schedule:
full-time/12-months

Avg Hours Week

Department:
732-Athletics - Promotion + Marketing

Position Summary:
Cooperatively manage all aspects of Athletics marketing to include strategic branding and marketing, social media platforms/digital strategies, game day experience, fan engagement, promotions, attendance enhancement, student participation and faculty/staff involvement. Identify and maximize opportunities to generate revenue. Direct and manage Athletics special events and future calendar of events. Collaborate with Ticket Office Operations, Student Life, and the Nation Student Fan Group regarding student attendance at all Athletics events. Work closely with Playfly on fulfillment of all partnership agreements. Work closely with university staff, VAF , Legends and Alumni Relations.

Villanova is a Catholic university sponsored by the Augustinian order. Diversity and inclusion have been and will continue to be an integral component of Villanova University's mission. The University is an Equal Opportunity/Affirmative Action employer and seeks candidates who understand, respect and can contribute to the University's mission and values.

Duties and Responsibilities:
Strategic Marketing & Branding Develop and direct the implementation of a strategic branding and marketing campaign for the Athletics Department. Enhance ticket sales and attendance at events. Maximize the reach of Villanova Athletics, Villanova Sports Network, and the Villanova Athletic Fund. Maintain relations with media partners; determine appropriate promotional and public relations campaigns. Create, develop, and implement plans aimed at generating publicity, fan engagement, and revenue for Women's Basketball and Football.
Event & Game Day Marketing Direct in-game marketing efforts to maximize fan engagement and game-day atmosphere for Women's Basketball and Football. Assist with in-game promotions at Men's Basketball home games. Oversee Villanova Cheer and Mascot Program. Manage relationships with the University Band and Dance Teams, including their performances at Athletics events.
Social Media & Digital Marketing Oversee marketing and social media management of select Olympic Sports. Collaborate with Playfly and the Villanova Athletic Fund in promoting sponsor and donor-related events.
Alumni Relations & Special Events Work closely with alumni in planning activities and programs, especially those tied to major campus functions and postseason events. Assist with planning and directing select special Athletic Department events.
Internship Program Management Assist with management of post-graduate and undergraduate marketing internship program.
Perform other duties and assist with projects as assigned.

Minimum Qualifications:

• Bachelor's Degree required.
• A broad-based knowledge of sports marketing including strategic planning and implementation; branding knowledge to include brand awareness campaigns; Knowledge of the advertising industry and trends to maximize media buys. Knowledge of NCAA rules and regulations. Website and social media development to include marketing, video streaming, subscription-based services and retail sales.
• 5+ years progressive marketing experience.
• Proven ability to work effectively with many different personalities. Outstanding written and verbal communication skills.
• Proficiency with personal computer applications, as well as a solid understanding of social media, internet and e-business solutions.
• Professional work environment.

Preferred Qualifications:

• Master's Degree preferred (sports management or related field).
• Strong graphic design skills preferred.

Physical Requirements and/or Unusual Work Hours:

• Significant number of evening and weekend hours required.

Special Message to Applicants:

Posting Date:
09/27/2024

Closing Date (11:59pm ET):

Salary Posting Information:
Commensurate with experience

Salary Band:
I

Job Classification:
exempt