Director of Website Sales

Our client is looking for a Director of Website Sales to lead the brands website business. This person will be a key member of the leadership team spearheading the strategic development and management of the digital ecosystem across the ecommerce website, digital marketing, CRM, and loyalty. This person will be responsible for driving revenue, profit, and brand trial & loyalty by developing, launching, and scaling plans to strengthen the brand franchise through targeted consumer acquisition campaigns, partnerships, and a world-class UX and grow consumer retention through onsite community engagement programs combined with segmented off-site programs at the lowest cost. This role requires a seasoned and savvy digital leader with a proven track record, using both quantitative and qualitative analytics to inform and drive business decisions, optimizing the customer experience and steering the overall growth strategy. The base salary for this position ranges from $150,000-$175,000.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

10+ years experience in digital marketing (ecommerce, email, advertising, etc.)
Performance marketing and digital traffic-driving experience across paid social, paid search, affiliates, influencers, etc.
Strong data and analytics
Shopify or other eCommerce platforms able to navigate in the back-end for forecasting and reporting
Successful track record in building direct-to-consumer businesses and in managing a website channel P&L - with experience using technology, vendor management and negotiation, marketing, merchandising, and commercial/sales levers

Nice to Have Skills & Experience

CPG industry experience
Website development

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.