Director, Paid Social, CDMO

Job Title:Director, Paid Social

Department:L'Oréal Corporate and Digital Marketing Office

Location: New York, NY

Reports into:

Who We Are:

For more than a century, L'Oréal has devoted its energy, innovation, and scientific excellence solely to one business: Beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

CDMO: The Corporate Digital and Marketing Office mission is to put the consumer at the heart of L'Oréal's business and drive digital innovation. As a force for L'Oréal's innovation, CDMO delivers the best consumer experiences, drives new marketing models, and spearheads new digital capabilities to futureproof the group's business.

What you will do:

The role of Director, Paid Social will take on a primary role in setting the divisional social strategy and lead oversight and management of the day-to-day hands-on keyboard social team, managing marketing campaign performance and continuously analyze data to improve outcomes. This individual will support the entire portfolio for Professional Products Division (PPD) brands to develop and manage all aspects of the L'Oréal PPD social media strategy. This individual will partner with brands and the agency to implement process and governance around planning and execution to ensure best in class campaign execution and consistency across the division.

In partnership with the AVP of Paid Social, they will work on upskilling the organization on social media best practices and innovations, provide a measurement framework to answer key business questions, and liaise with the global media team to ensure adherence to L'Oreal global guidelines.

Job Requirements:

• An entrepreneurial mindset and passion for social media with a focus on consumer-centricity
• Familiarity and expertise with social ad platforms including Meta, TikTok, Pinterest, Snap, Reddit, X, etc. with a proven track record of delivering measurable business results for clients and the prowess to remain diligent on market trends and marketplace conditions
• Ability to develop and implement media best practices to take full advantage of distinct social media ecosystems
• Demonstrated understanding of strategic planning and program implementation in the digital space to reach consumers across the consumer journey
• Internally upskill & educate marketing and sales teams on the fundamentals of social adverting and advise on briefings and media strategy to aid the group
• Past experience creating transformational media strategies that drive measurable business results- D2C experience a plus
• A track record of team leadership and a passion for career development
• Interpersonal savvy especially when dealing with internal stakeholders and external media partners to upskill and educate team(s)
• Ability to collaborate effectively and respectfully cross functionally and create clarity within an emerging capability that touches multiple teams
• Demonstrated strategic planning and management skills

Job Requirements:

• Bachelor's Degree
• 5-7 years experience with a vendor, client, traditional agency or media-focused role
• Strong project management skills, including experience managing multiple projects simultaneously and prioritizing based on business need and estimated impact.
• Effectively communicate (both verbally and written) with multiple groups, including presentations
• Ability to effectively present to and persuade an individual or group or people.
• Ability to prioritize and manage multiple responsibilities with attention to detail.
• Self-motivated, results and solution oriented, strategic thinker
• Strong time management and prioritization skills

Essential Physical Requirements:

Must to be able to work in an office environment, minimum of 3 days per week.

Key Competencies:

1. Leads with Human Sensitivity - Demonstrates respect, develops others (i.e. explains strategic objectives and the meaning of projects; manages senior/junior members as needed) and enriches team dynamics (i.e. motivates the team to work with diverse personalities and cultures)
2. Displays Sensitivity to Our "Métier" - Focuses on quality, continues to build personal knowledge of the beauty business and understanding of beauty and Consumer Behaviors.
3. Demonstrates Entrepreneurship - Takes initiative (i.e. demonstrates resourcefulness), focuses on customers, improves performance (i.e. improves work processes to save time and resources) and develops a vision. Considers consumers a company asset.
4. Innovates - Shows curiosity, imagines creative solutions generating business value, promotes team creativity and utilizes data to draw new insights.
5. Achieves Results with Integrity - Conveys energy, focuses on results, deliverables and follow-through (i.e. accelerates multiple tasks to meet deadlines) and acts with integrity
6. Manages Complexity - Reasons from multiple perspectives (i.e. analyzes issues by combining listening, observation, reasoning and common sense) and makes decisions (i.e. finds solutions when facing dilemmas)
7. Interacts Effectively - Listens and communicates effectively (i.e. presents confidently and convinces others) and actively networks

What's In It For You:

• Salary Range: $140,100 - $203,200 (The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L'Oréal's Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs

Don't meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you're excited about this role but your past experience doesn't align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!

We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.

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Please note: This job description does not list all duties of the job. Employees may be asked by management to perform other duties. The employer has the right to revise this job description at any time.