Our Consumer Product and Goods client is seeking a Director of Social Strategy to lead their Social Media Teams.
This is a unique opportunity to launch and build a new premium home goods brand from the ground up with the support of a leading consumer products company.

Reporting to the Senior Director of Corporate Communications, the Director of Social Strategy will be responsible for developing and overseeing innovative social media strategy and campaigns across all social channels to increase brand awareness and drive growth.

Social Media
Lead the overall management and growth of social media platforms globally
Help develop social media and content strategies that align with each individual company initiatives
Expand social media reach, maintain favorable consumer sentiment (views, engagement, impressions, sales)
Work closely with agency, Brand, and Marketing teams to support campaigns
Develop, implement, and manage innovative ideas/promotions to drive greater relevance, engagement, and grow external social media communities
Oversee content development, distribution, and community management across all major social media platforms including Instagram, Twitter, Facebook, and Pinterest
Oversee and lead editorial calendar that incorporates overall social media strategy
Stay current with social media trends and incorporate, as appropriate, to improve the customer experience, drive sales, and leverage ongoing customer involvement
Set goals, track, analyze and report performance, identifying and implementing recommendations for improvement and growth
Manage and lead Social Media in-house team
Agency Management
Working under the direction of the Sr. Director, Corp Communications, manage external agencies to assist in Social Media activities. Support decisions with ROI based analysis and KPI tracking.
Work in collaboration with other team members and agency partners to ensure initiatives have 360-degree support and alignment across all channels

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

10-12 years of experience in successfully managing/launching social media programs for new and legacy brands. In-house Consumer Product Industry experience required.
Experience building and leading an award-winning team with demonstrated EQ and people management skills
Proven background in strategic planning within social and digital space and developing successful campaigns that have gained and maintained organic (versus paid for Followers) growth with proven sales results
Strong and proven business acumen
Expertise in social data analysis and measuring KPIs impactful to the business
Strong experience reporting ROI to senior leadership
Analytical skill and the ability to use digital tools to find actionable insights through data
A collaborative nature with finesse in developing relationships cross-functionally
Global experience is required

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.