Email & Marketing Automation Manager

Our Fortune 100 insurance client is looking for an Email & Marketing Automation Manager to join their team for a hybrid (in Bridgewater, NJ or NYC) contract role. In this role, you will be responsible for project managing and executing on multi-channel marketing automation and email programs to drive efficiency and effectiveness of that channel.

Responsibilities:

• Gather email campaign requirements across the client's internal businesses
• Manage email intake and ensure that requests meet proper requirements for build and deployment
• Project manage both B2B and B2C email and marketing automated campaigns based on business requirements from key stakeholders
• Implement pre-defined campaign automation playbooks as a guide; work with stakeholders to execute based on business needs
• Act as a resource for advising businesses on best practices that drive engagement from prospects and customers, based on campaign learnings globally for B2B and B2C audiences
• Assist in leading the governance program for platform performance, data hygiene, CRM, and other app integrations
• Monitor email campaign playbooks to ensure that they include the most up-to-date templates, opt-out preferences and any other changes
• Document campaign performances that include benchmarks, ROI, as well as standard delivery, open rate, click through rates, etc.
• Collaborate with brand, corporate marketing, customer insights, product, technology, and business stakeholders to help ensure alignment between strategic priorities, business objectives, and measurable outcomes
• Organize and project manage monthly overviews and learning sessions with global team on what's working well and advise on the roadmap for optimizing programs and platforms

Requirements:

• Bachelor's degree in Marketing, Communications or relevant discipline
• 3 years of experience project managing internal teams, including planning and developing campaign based on outlined playbook, leading team, monitoring progress, setting deadlines, and ensuring cross-functional stakeholder alignment
• 3+ years of professional experience managing and leading multi-channel marketing automated campaigns; experience working with email automation tools - Marketo for B2B and Salesforce Marketing Cloud or Adobe Campaign
• Proven track record of collaboration with cross functional stakeholders, business peers and team members
• Agile Marketing experience a plus
• Excellent analytical and conceptual problem-solving skills along with exceptional verbal, written and presentation skills
• Comfortable with ambiguity and change as it relates to a growth culture; ability to multi-task and learn quickly while managing shifting priorities and deadlines
• Self-sufficient high performer who enjoys driving the success of a team
• Experience in insurance and/or financial services a huge plus

If you are a fit for this role, apply today!