Field Marketing Coordinator - Americas

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At Hitachi Energy our purpose is advancing a sustainable energy future for all. We bring power to our homes, schools, hospitals and factories. Join us and work with fantastic people, while learning and developing yourself on projects that have a real impact to our communities and society. Bring your passion, bring your energy, and be part of a global team that appreciates a simple truth: Diversity + Collaboration = Great Innovation

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General Information:

Hitachi Energy is seeking for a Field Marketing Coordinator - Americas for its Houston Briarpark location.

Your responsibilities:

• Drive campaign excellence with campaign management expertise - budget and timeline management, stakeholder communication and coordination, campaign documentation, etc.
• Partner across the multi-faceted stakeholder groups to translate business goals and challenges from Product and regional sales teams into end-to-end digital marketing campaigns aligned to deliver account engagement, awareness and pipeline.
• Develop and execute end-to-end integrated marketing campaigns that include the following tactics: SEM, account-based display advertising, paid and organic social media, webinars and virtual events, website optimization, nurture programs and email marketing, content syndication, etc.
• Alongside the field marketing team, co-design and manage end-to-end integrated digital marketing campaigns, including campaign strategy, ideation, creation, deployment, testing, optimization, analysis, and reporting.
• Monthly, Quarterly, Annual reporting and data analysis for campaigns and insights
• Managing integrated campaign calendar for multiple geographies. • Driving campaign testing & optimization efforts, regularly sharing performance results, best practices and key learnings with stakeholders.
• Ensuring end-to-end campaign strategy - integration of outbound and inbound tactics
• Advising on the right mix of marketing channels, drive omni-channel marketing campaigns.

Living core values of safety and integrity, which means taking responsibility for your own actions while caring for your colleagues, and the business.

Your background:

• Bachelor's degree or 10 years equivalent experience in Marketing, Communications, business or similar area of study
• Candidate must already have work authorization that would permit them to work for Hitachi Energy in the United States.
• Bachelors Degree: Required 5-10 years of demonstrated marketing experience in technology-based organizations
• Preferred experience in the Energy industry
• Proven track record in developing and executing performance-based, multi-channel marketing campaigns, integrating digital touchpoints, events and PR.
• Experience and passion to uncover business problems maintaining conversations with Sales and solution experts, and developing campaign briefs to identify marketing goals to address specific business challenges.
• Demonstrated ability to read, understand and optimize performance metrics of the different marketing channels and marketing campaign KPIs/ROI leveraging different platforms (email CTR and CTO, ads CTR, CPM, CPC, cost per lead, form completion rate, account engagement, bounce rate, SEO rankings, conversion rates, MQLs, SQLs)

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Location Houston, Texas, United States of America
Atlanta, Georgia, United States of America
Raleigh, North Carolina, United States of America
Saint-Laurent, Quebec, Canada Job type Full time Experience Experienced Job function Sales, Marketing & Product Management Contract Regular Publication date 2024-05-02 Reference number R0049709

More about us

Hitachi Energy is a global technology leader that is advancing a sustainable energy future for all. We serve customers in the utility, industry and infrastructure sectors with innovative solutions and services across the value chain. Together with customers and partners, we pioneer technologies and enable the digital transformation required to accelerate the energy transition towards a carbon-neutral future. We are advancing the world's energy system to become more sustainable, flexible and secure whilst balancing social, environmental and economic value. Hitachi Energy has a proven track record and unparalleled installed base in more than 140 countries. Headquartered in Switzerland, we employ around 40,000 people in 90 countries and generate business volumes of approximately $10 billion USD. www.hitachienergy.com

Hitachi Energy is an Equal Employment Opportunity (EEO) and Affirmative Action Employer encouraging diversity in the workplace. We welcome you to apply and want you to know that all qualified applicants will receive consideration for employment without regard to race, creed, color, ancestry, religion, sex, national origin, citizen status, age, sexual orientation, gender identity, disability, marital status, family medical leave status, protected veterans' status or any other legally protected characteristic. For more information regarding your EEO rights as an applicant, please visit the following websites here and here . Protected veterans and qualified individuals with a disability may request a reasonable accommodation if you are unable or limited in your ability to use or access Hitachi Energy career site as a result of your disability. You may request reasonable accommodations by calling a Hitachi Energy HR Representative at 1-888-504-2007 or by sending an email to: [email protected] . Resumes and applications will not be accepted in this manner.