Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our leading brands - Turbo Tax, Credit Karma, QuickBooks, and Mailchimp - Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.

At TurboTax, we are currently looking for a creative and results-driven leader to oversee our digital creative team. In this role you will guide a small team of highly talented marketing professionals to develop creative strategies and execution across multiple digital channels, including Mobile, Video, CTV and Programmatic delivering on the overall digital advertising strategy and TurboTax business targets. This role will report to the Director of Brand and Creative on the TurboTax marketing team.

As the Group Manager, you will be responsible for managing the creative strategy and direction for our digital campaigns, collaborating with agencies and partners along with our internal digital media buying team. You will be responsible for gathering data and insights and to analyze and optimize our campaigns through platform analytics and market data. Your work will be critical in delivering a both results-driven creative and a cohesive brand voice across all channels and the delivery of our user acquisition and retention goals. You will play a key role in developing innovative creative strategies and partnering closely with our media and activation teams to bring holistic strategies to market. Your work will deliver on our deep passion for customer obsession, innovation and bringing financial progress to our customers.

Responsibilities

• Responsible for the overall creative strategy for digital media, briefing and creation of all digital assets that live across digital platforms, YouTube and other digital viewing properties, app, and social campaigns
• Work with Analytics partners to clearly understand performance, analyze trends, business results and use this data to iterate and implement changes to improve results
• Collaborate with both internal creative agency partners and external teams to deliver cohesive creative assets that live across channels
• Ensure collaboration and connection between brand strategy and platform execution
• Delivering creative that drives performance in market and creates continuous test and learn mindset to drive to the results that meet business objectives
• Lead a team of three direct reports and their growth and development in a high performance culture
• Own the day to day relationship with our digital marketing agency, including oversight of their Scope of Work and annual budget and funding
• Work closely with cross-functional teams, including marketing channels, strategy, insights, product, and analytics to deliver best in class creative and drive measurable business outcomes.
• Stay up to date on industry trends and best practices in digital creative, bringing new ideas and approaches to the team that will help deliver innovative solutions that drive business growth.
• Immerse yourself in the creative landscape to become an expert in building native ads for platforms and audiences that leverage trends and insights emerging in the marketplace.