Meta Platforms, Inc. (Meta), formerly known as Facebook Inc., builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps and services like Messenger, Instagram, and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. To apply, click "Apply to Job" online on this web page.

Head of Business Marketing Responsibilities

• Create a strategic messaging framework of how Instagram is transforming businesses that can build and grow in today's world.


• Collaborate with the ad product marketing team, develop integrated end-to-end business marketing programs to drive awareness, thought leadership, and adoption of Instagram ad products.


• This would include co-creating briefs, business positioning and messaging, sales collateral, and narratives.


• Craft thought leadership content from white papers to blogs to keynotes to events.


• Work with global cross-functional teams to activate proactive and reactive messaging across paid, earned, and owned channels.


• Drive alignment with Instagram PR, consumer, and partner marketing teams, as well as marketing program teams and key stakeholder management.


• Constant curiosity of top market and audience trends that will inform and inspire marketing ideas and teams.

Minimum Qualifications

• Requires a Bachelor's degree in Advertising, Business, Design, Economics, Marketing, Psychology, or related field, followed by five years of progressive, post-baccalaureate work experience in the job offered or in a marketing or business strategy-related occupation. Requires five years of experience in the following:


• Data and insights-driven marketing strategies


• Communicating, influencing, and collaborating across multiple teams to drive alignment


• Developing marketing programs that can scale globally


• Creating campaigns to inspire, educate, and enable small businesses on innovative ways to use small business products


• Developing and driving integration of business content and product marketing communications that can be easily leveraged into apps solutions, programs, activations, experiential, and channels to ensure consistency, cohesion, and scalability


• Inspiring and anchoring regional marketing teams by providing clear centralized strategy, metrics, and guidance