Integrated Growth Marketing Manager, Business Messaging

Integrated Growth Marketing Manager, Business Messaging

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Menlo Park, CA

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We are seeking an experienced Integrated Growth Marketing Manager to drive growth for our paid messaging products. In this role, you will develop and execute tailored integrated marketing campaigns across channels, collaborate with cross-functional teams, and identify growth opportunities to maximize the impact of marketing initiatives with a focus on GenAI. If you are a strategic thinker with a passion for driving growth and have relevant experience in the technology sector or strategic consulting, we would love to hear from you. Apply today to join our team and help shape the future of our paid messaging products.

Integrated Growth Marketing Manager, Business Messaging Responsibilities

• Develop and implement integrated marketing campaigns to drive account-level growth for paid messaging products.


• Identify opportunities to seamlessly integrate marketing messages into existing programs for current clients, ensuring alignment with broader company goals.


• Create customized and scaled marketing messages, education and growth programs for large and medium-sized businesses in line with sales segments and go-to-market priorities (e.g. verticals, best practices).


• Design an onboarding program and educational materials to help users get the most value from our product and encourage them to send their first message.


• Implement customer and client marketing segmentation to deliver targeted messaging for the highest opportunities closely aligned with sales segmentation and go-to-market prioritization.


• Collaborate with Scaled Solutions and Product Marketing to develop in-product education within Ads Manager and WhatsApp, Messenger and Instagram APIs.


• Develop and execute a holistic growth marketing strategy for paid messaging products, aligned with business goals and the evolving product roadmap.


• Work closely with Product Marketing Managers to integrate product positioning, messaging, and customer insights into growth plans.


• Optimize conversion funnels and user journeys to maximize the impact of marketing initiatives.


• Partner with Product Marketing to align conversion optimization strategies with product updates and enhancements.


• Identify growth opportunities, market trends, and competitive insights to inform strategic decisions.

Minimum Qualifications

• 10+ years of experience in marketing.


• Bachelor's degree in Marketing, Business, or related field.


• Project management experience, managing multiple projects simultaneously, setting and meeting deadlines, allocating resources, and delivering projects on time and within budget.


• Experience working with email marketing, product, and creative teams.


• Experience in technology or strategic consulting.


• Experience driving growth for emerging products.


• Experience using analytics tools and data to inform marketing strategies.

Preferred Qualifications

• Advanced marketing degree.


• Communication and presentation experience.

For those who live in or expect to work from California if hired for this position, please click here for additional information.

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About Meta

Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.

Meta is committed to providing reasonable support (called accommodations) in our recruiting processes for candidates with disabilities, long term conditions, mental health conditions or sincerely held religious beliefs, or who are neurodivergent or require pregnancy-related support. If you need support, please reach out to accommodations-ext@fb.com .

$150,000/year to $211,000/year + bonus + equity + benefits

Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.