Key Account Manager, eCommerce

Reporting to the Director of eCommerce, you will implement our strategies across Brick & Click (B&C), Pure Play and Delivery accounts. Your main responsibilities include advising Key Account teams on eCommerce strategies, developing business plans, leading projects to improve online execution, and analyzing progress against priorities. This person can sit anywhere in the Eastern Business Unit near a larger regional office.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  PLAN & DELIVER COMMERCIAL RESULTS
  
  
  Develop annualized eCommerce business plans that deliver Red Bull and customer account goals for Pure Play, Brick & Click and Delivery customers.
  
  Partner with Red Bull Key Account teams to influence eCommerce priorities across Brick & Click and Delivery customers.
  
  Responsible for programming calendar (including pricing and promotions), driving onsite visibility, volume planning, and managing trade spend.
  
  Implement our marketing mix to reach new users and differentiate against the competition.
  
  Convert insights to action that achieve Customer and Red Bull goals.
  
  Develop relationships with important decision makers through business reviews and communication.
  
  Participate in opportunities to build relationships and 'wire' accounts beyond buyer level (with Brick & Click and Delivery accounts).
• 
  
  ESTABLISH CATEGORY LEADERSHIP
  
  
  Enhance online execution on retailer sites by leading an initiative that identifies and closes performance gaps to achieve eCommerce priorities, establishing Red Bull as a category-leading supplier in the channel.
  
  Develop category and shopper insights for eCommerce beverage and energy drink categories to support online execution.
  
  Identify and share best practices to reach new online shoppers and bring to life the Red Bull brand across multiple online customers.
• 
  
  BUSINESS REVIEWS AND REPORTING
  
  
  Responsible for eCommerce sales and share reporting to measure the impact of projects on performance.
  
  Conduct quarterly business reviews to measure progress against sales and financial targets and provide competitive analysis.
  
  Perform post-campaign analysis following all promotions and visibility campaigns to evaluate effectiveness and improve investment opportunities.
  
  Provide energy insights that influence merchandising, price, and promotion to achieve business targets.
• 
  
  PARTNERSHIP
  
  
  Work with Red Bull Key Account teams to upskill eCommerce knowledge and ensure business plan goals align with Red Bull eCommerce and Key Account strategies.
  
  Manage work streams to provide unique solutions, in close partnership with partners including Finance, Ops, Retail Marketing and Shopper Insights.
  
  Build upon the eCommerce learning agenda by using new customer account capabilities and data to find opportunities for future revenue and brand marketing opportunities.
  
  Use communication processes to keep DPs informed of relevant eCommerce programs.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of eCommerce account management experience, with experience leading strategic planning across teams, Brick & Click and Delivery Services
• Experience in Beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries
• Experience working with Digital Advertising Agencies
• Experience using internal and external data sources
• Negotiation experience
• Bachelor's Degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional language skills an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

ChicagoIllinois, United States

United StatesRed Bull North America



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