Key Account Manager, Small Format

Reporting to the Senior Manager of Small Format, your main priorities are selling and implementing our strategy and programs to local small format key account chains (KA), influencing execution of programs through local decision makers (DMs). Main responsibilities include: own local key account budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); develop productive business relationships with your assigned accounts; and develop solutions that resonate with your customer needs while achieving our goals.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS
  
  
  Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations
  
  Ensure all assigned key account's schematics reflect our standards relative to flow and package mix
  
  Sell our Optimum Price program by using best practices and available tools
  
  Customizes presentations to better appeal to customer's needs
  
  Caution accounts of pricing and probe for future retail price plans changes
  
  Develop annual promotion schedule following BU and HQSG goals
  
  Creatively sell Red Bull standards and price points in a way that resonates with the customer's needs
  
  Ensure all promotions are accompanied by POS and incremental displays
  
  Customizes sales pitch to achieve account goals while driving permanent displays
  
  Evaluate Return on investment before recommending specific POS or customized solutions
  
  Implement displays following HQSG channel guidelines
• 
  
  MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS
  
  
  Develop relationships with important decision makers through business reviews communication.
  
  Implement account programs through local DMs
  
  Pursue incremental opportunities over-and-above programs
  
  Provide feedback to local DMs and Director on any important developments, information, or successes
  
  Maintain point of local knowledge regarding accounts
  
  Participate in opportunities to build relationships and 'wire' important accounts beyond buyer level
• 
  
  BUDGETS/ANNUAL PLANNING
  
  
  Constructs annual Customer Marketing Agreements and manages associated funds for all designated accounts on a weekly and monthly basis
• 
  
  BUSINESS ANALYSIS
  
  
  Work with Category Analyst to evaluate Return on investment with regards to 'pay-for-space' agreements and communicates insights to BU and HQSG
  
  Perform post-promotion analysis following all promotions to evaluate promotionalness
• 
  
  BUSINESS REVIEWS
  
  
  Conduct quarterly business reviews to update KA on business, channel competition, opportunities, etc.
  
  Provide Energy Insights that inspire change in promotion, price, or display practices

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• 3+ years of Sales experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation
• Experience using internal and external data sources (i.e. IRI, Nielsen)
• Negotiation experience
• Must have a valid driver's license
• Bachelor's degree or equivalent work experience in lieu of degree
• Must be fluent in English, additional language skills an advantage

• Travel 30-40%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

PhiladelphiaPennsylvania, United States

United StatesRed Bull North America



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