Lead Product Manager, Customer Acquisition - TikTok Shop - San Jose

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the team
We are seeking a senior product leader to join our US TikTok Shop User Growth team. The User Growth team plays a core role in the acquisition, activation, engagement, and retention of billions of users/customers WW. We are building platforms, leveraging data & ML models, and providing end-to-end solutions to power the global growth of TikTok Shop.

Responsibilities:
- Leading one of the directions in the TikTok Shop user acquisition team (E-commerce business) for the US market, including team management, roadmap planning, OKR setting, competitor research, gameplay feature, and incentive or traffic growth strategy development.
- Responsible for core metrics, including the scale of new customers, repurchase rate, average order value, etc., working with the Strategy Planning team to set the goal.
- Work with other product teams, RD teams, and ML teams to develop and deploy incentive strategies, such as coupons, direct subsidies, coins, etc., to increase the user conversion rate.
- Work with the Recommendation Algo team, paid ads team and creator marketing team to increase the traffic of potential users.
- Budget planning and management are needed to direct the budget, determine the best ROI solutions, and allocate budgets between projects to achieve the best global ROI solution.
- Explore revenue growth strategies on the seller side, such as co-budgeting, co-promotion, and incentive design, to improve the User Growth team budget ROI.
- Utilize internal, external, and HQ resources to improve key metrics, including number of new customers, repurchase rate, average order value, etc.

Qualifications

Minimum Qualifications
- Bachelor's degree in Business, Economics, Computer Science, or a related field.
- 5+ years of relevant experience in E-commerce or Product in a technology company.
- 5+ years of experience designing and implementing incentive and subsidy strategies to onboard new customers to a marketplace.
- 5+ years of experience focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
- 3+ years of experience managing product teams.
- Strategic and logical thinker with adequate planning, analytical, and problem-solving abilities.
- Proven ability to lead a data-driven team. Capable of in-depth data interpretation and highly data-sensitive.
- Passionate about understanding user demands with different cultural backgrounds and excellent communication skills to work cross-functionally in a globally collaborative environment.

Preferred Qualifications:
- Masters Degree in Business, Economics, Computer Science, or a related field.
- 5+ years of experience leading a team focused on commerce ecosystems, preferably in user growth, promotional tools, user experiences, and more.
- 5+ years of experience managing product teams.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2