Living Room Growth Lead, AppleTV+
New York City, New York
Summary
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
Come and join the Global Video team who is responsible for the Apple TV app including Apple TV+, transactional movies and TV, native channels and federated video apps. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV+. Our team is responsible for Apple's video business, driving overall revenue as well as subscriber growth for Apple TV+, curating and managing the app experience, programming and editorializing while striving to acquire engage and retain subscribers for Apple TV+ and our partners.
We are looking for an industry expert with a proven track record in leading growth for a major SVOD service, driving subscriber growth, managing churn, developing and prioritizing initiatives, with a focus on the living room experience. You will need to be adept at building deep collaborative relationships cross-functionally in the organization, as you and your team will collaboratively create action plans with partner facing teams to hit those goals.
Description
You will lead the business team that is responsible for increasing viewership of TV+ on living room devices, which includes connected devices, smart TVs and MVPDs. That will include:
- Set subscriber KPIs, including growth and viewership targets, for TV+ living room business and partners on a weekly, monthly, quarterly and annual basis.
- Create and manage specific partner plans with varied collaborators (Business Development, Partner Marketing, Product, Programming) and drive cross-functional delivery on those plans
- Analyze and articulate performance of partnerships, including sign-ups, viewership, and churn. Lead weekly-cross functional meetings to review metrics and course-correct in real time.
- Ensure rolling partner roadmap is in place with partner management and partner marketing teams. Work closely with these teams and their partners as needed as internal expert.
- Lead living room business team and set internal processes to support the growth of the business.
The people who work at Apple have reinvented and defined entire industries with the Mac, iPhone, iPad, Apple TV, Apple Watch, AirPods, HomePod and a multitude of groundbreaking Accessories. We have done the same with services, including iTunes, the App Store, Apple Music, and Apple Pay. And more recently have launched truly innovative services with Apple News+, Apple Arcade and Apple TV+. We are deeply passionate about apps, music, movies, TV shows, and books. It's a force that drives and inspires every one of us every single day. The passion for innovation that goes into our products applies to our practices as well, strengthening our dedication to leave the world better than we found it.
Come and join the Global Video team who is responsible for the Apple TV app including Apple TV+, transactional movies and TV, native channels and federated video apps. We are paving the way for the future of entertainment and have set new standards in streaming with Apple TV+. Our team is responsible for Apple's video business, driving overall revenue as well as subscriber growth for Apple TV+, curating and managing the app experience, programming and editorializing while striving to acquire engage and retain subscribers for Apple TV+ and our partners.
We are looking for an industry expert with a proven track record in leading growth for a major SVOD service, driving subscriber growth, managing churn, developing and prioritizing initiatives, with a focus on the living room experience. You will need to be adept at building deep collaborative relationships cross-functionally in the organization, as you and your team will collaboratively create action plans with partner facing teams to hit those goals.
Description
You will lead the business team that is responsible for increasing viewership of TV+ on living room devices, which includes connected devices, smart TVs and MVPDs. That will include:
- Set subscriber KPIs, including growth and viewership targets, for TV+ living room business and partners on a weekly, monthly, quarterly and annual basis.
- Create and manage specific partner plans with varied collaborators (Business Development, Partner Marketing, Product, Programming) and drive cross-functional delivery on those plans
- Analyze and articulate performance of partnerships, including sign-ups, viewership, and churn. Lead weekly-cross functional meetings to review metrics and course-correct in real time.
- Ensure rolling partner roadmap is in place with partner management and partner marketing teams. Work closely with these teams and their partners as needed as internal expert.
- Lead living room business team and set internal processes to support the growth of the business.
Created: 2024-09-17
Reference: 200560681
Country: United States
State: New York
City: New York City
About Apple
Founded in: 1976
Number of Employees: 154000
Website: https://www.apple.com/
Career site: https://www.apple.com/careers/us/
Wikipedia: https://en.wikipedia.org/wiki/Apple_Inc.
Instagram: https://www.instagram.com/apple/
LinkedIn: https://www.linkedin.com/company/apple