Machine Learning Engineer, SMB

Responsibilities

TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

SMB engineering team is responsible for developing software to empower all small and medium businesses to succeed by building scalable platforms, seamless products and comprehensive solutions. In the next few years, while SMB revenue will be the significant portion of total ads business, as an engineering team, we also dedicate ourselves to solving challenging but interesting problems in a more scalable and innovative way through advanced software architecture, engineering practice and cutting-edge algorithms. At the same time, we closely work with strategies, data scientists, product managers, operations and sales teams. Diversity in skills, culture and background is our source of power.

We are looking for machine learning engineers who are passionate about innovating, creating and evolving scalable and reliable software, architecture and technical solutions to systematically and aggressively enable our SMB customers' success and grow our company's revenue. You will work on many different challenging problems, such as creative recommendation, ads delivery, personalized coupons, LLM-based customer support, etc.

Responsibilities:
1. Shape TikTok Monetization's growth through the development of personalized strategies such as coupons, internal advertising, and intelligent suggestions. This role directly influences the company's P&L and monetization roadmap.
2. Work with cross-functional teams to design cutting-edge machine learning models aimed at enhancing SMB advertisers' performance. This includes predicting key performance indicators like click-through rates and conversion rates, leveraging data and technology to drive business outcomes.
3. Build TTAM (TikTok Ads Manager) Copilot by integrating LLMs into our products and services to improve advertiser engagement. Tasks include developing Generative-AI based QAs, recommending auto-creation strategies, and developing conversational creation flows, all contributing to user satisfaction and engagement.

Qualifications

Minimum Qualifications:
1. Master's degree in Computer Science, Engineering, Mathematics, or a related field.
2. Experience with machine learning, in either an academic or industrial setting.
3. Strong knowledge of machine learning algorithms and techniques, including natural language processing, computer vision, click-through rate prediction, etc.
4. Proficiency in programming languages such as Python, C++, Go, or Java, and experience with machine learning libraries and frameworks (e.g., TensorFlow, PyTorch, or scikit-learn).
5. Experience with big data technologies, such as Hadoop, Spark, or Hive.
6. Strong analytical and problem-solving skills, with the ability to develop creative solutions to complex problems.
7. Very strong teamwork skills (e.g. communication, collaboration, ownership, empathy, honesty).

Preferred Qualifications:
1. PhD in Computer Science, Engineering, Mathematics, or a related field.
2. Experience in developing industrial advertising systems and recommendation systems.
3. Experience with LLM and AIGC.

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2