Manager, Brand Marketing

Reporting to the Sr. Manager, Brand Marketing, you will lead regional marketing efforts to increase sales and product usage, win new consumers, and build brand love. You will embody our commitment to giving a local face to our global brand by developing beverage marketing plans informed by consumer and product insights and coaching your team of specialists towards the best execution.



RESPONSIBILITIES

Areas that play to your strengths

All the responsibilities we'll trust you with:

• 
  
  MARKETING AND COMMERCIALIZATION
  
  
  Be the eyes, ears, and voice of the consumer, using your understanding of regional insights, demographics, and psychographics to influence marketing programs and local ATL campaign spend
  
  Build a local '360' marketing plan that increases brand awareness and product usage through occasions (work, study, fitness, gaming) and choice
  
  Leverage national programming to increase sales in regional retail accounts
  
  Create custom retail programming in collaboration with Key Accounts and Product Marketing teams
  
  Oversee regional sampling and collegiate marketing programs that engage current and next
  
  generation consumers
  
  Collaborate with regional Sports, Culture, and Communications teams to improve outcome of brand programs
  
  Ensure all local brand/beverage efforts are implemented following national/global strategy and guidelines
  
  Develop appropriate and measurable marketing goals for the region
  
  Develop event barters and other custom programs in partnership with Sales teams
  
  Use insights to influence and support the dollar allocation and strategic focus of POS plans
  
  Lead all regional product launches, building plans within the region
• 
  
  LEADERSHIP
  
  
  Manage the budgets for Consumer Collecting (sampling/collegiate), Consumer Occasions, & Product Marketing activations within the region
  
  Develop an understanding of the Consumer Collecting program, team dynamics, and sampling goals
  
  Oversee regional execution of Student Marketeer program, ensuring we meet can goals and deliver excellent campus plans
  
  Hire and onboard a team of specialists
  
  Build targets and development plans, and establish team routines and ways of working

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Project management experience (delivering projects from brainstorming to execution)
• Experience presenting and facilitating trainings and meetings
• Collegiate marketing and sampling experience an advantage
• Bachelor's degree or equivalent work experience
• Must be fluent in English, additional language skills an advantage

• Travel 20-30%
• Permanent
• Benefits eligible

WHERE YOU'LL BE BASED

MiamiFlorida, United States

United StatesRed Bull North America



JOIN THE TEAM