Manager of Strategic Planning & Marketing Analytics

Tampa, Florida


Employer: Checkers/Rally's
Industry: Restaurant Support Center
Salary: Competitive
Job type: Full-Time

OVERVIEW

We've got the boldest burgers on the block. From the first day we fired up our grills, we've had one thing on our minds: big, bold flavor. We make burgers and sandwiches you can't help but crave. Our fry game is the best in the business. We're taking "sweet tooth" to a whole new level. And we're doing it all at a price that's hard to beat. Our food and price aren't the only things we do boldly, though. We develop and train all our employees, from Team Members to Franchisees, to give them opportunities to move up in our company and build a rewarding career. We believe in a work culture as fun as our food is delicious. And we reward our hard-working people with everything from trophies to cruises.

JOB DESCRIPTION

At Checkers & Rally's we make a difference in people's lives by serving our Franchisees, Teams, and Guests. We are hiring a Manager of Strategic Planning & Analytics to support all financial aspects relating to marketing efforts at Checkers & Rally's, working closely with senior marketing and finance leadership to evaluate, analyze, report, and draw insights on all aspects of marketing initiatives. This role will also be an essential and integrated business partner for initiatives led by the Development, Supply Chain and Operations teams. This position will report to the Director of Strategic Planning & Analytics under the Finance organization.

They must have a curiosity for in-depth analytics and enjoy a fast-paced environment. This will be a challenging and fulfilling role for those who want to make an impact in a growing restaurant brand.

RESPONSIBILITIES
  • Manage the test and learn process from test design to measurement.
    • Own the testing calendar.
    • Partner with marketing team (or other cross-functional teams) to understand test objectives and select test stores accordingly.
    • Select control stores considering several variables to predict and measure test performance.
    • Become an expert in the APT testing tool (Mastercard's Applied Predictive Technologies) and understand incremental impacts using pre vs. post, test vs. control methodology.
  • Forecast product sales mix to understand potential sales performance and to support Supply Chain processes.
    • Create and update financial models for the annual planning and forecasting of sales and food costs.
    • Partner with Supply Chain team on promotional forecasts to ensure appropriate amounts of supply across the system.
  • Understand and communicate the drivers of the shifts in product mix and impacts to check and transactions.
    • Extract and manipulate large volumes of data at the lowest level (by item, by store) to tell a concise, meaningful story.
    • Understand customer purchasing behavior and shifts by dissecting the transaction.
  • Leverage technology to drive streamlined reporting and analysis.
    • Expand and enhance reporting and dashboards available in PowerBI.
    • Manage relationship with IT and have a solid understanding of the internal data warehouse.
    • Collaborate with cross-functional partners to provide reporting and analysis that leads to data-driven actions.

QUALIFICATIONS
  • Bachelor's degree in Finance, Marketing, Statistics, or related degree.
  • Minimum of 5 years of related experience.
  • Experience in QSR, Restaurant or Retail industries preferred.
  • High-level analytical and critical thinking skills with the ability to think independently.
  • Shows initiative by reaching out to cross-functional partners to resolve inquiries and requests for information.
  • Highly proficient in Excel and Microsoft Suite.
  • Proficient in financial modeling and forecasting.
  • Strong understanding of data management tables, data extraction and visualization tools (SQL and PowerBI preferred).
  • Understands "test and learn" methodologies; experience with APT tool is a plus.
  • Excellent communication and presentation skills including storytelling.
  • Excellent organizational skills with the ability to manage multiple priorities, meet demanding deadlines and adjust to sudden changes in workflow while maintaining high quality standards.
  • Ability to deal with ambiguity and propose creative solutions.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

REQ# 8060
LOC#

Created: 2024-06-14
Reference: 8060
Country: United States
State: Florida
City: Tampa
ZIP: 33637


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