Market Development Representative - Travel &Tourism Representative

Job Details

Working Title: Market Development Representative
Job Class: Travel & Tourism Representative
Agency: Explore Minnesota

• Job ID: 79597
• Location: St. Paul
• Telework Eligible: Yes, required to be in the St. Paul Office every Wednesday
• Full/Part Time: Full-Time
• Regular/Temporary: Unlimited
• Who May Apply: Open to all qualified job seekers
• Date Posted: 09/6/2024
• Closing Date: 09/23/2024
• Hiring Agency/Seniority Unit: Explore Minnesota / Explore MN Tourism - MAPE
• Division/Unit: Explore Minnesota Tourism / Tourism-Destination Development
• Work Shift/Work Hours: Day Shift
• Days of Work: Monday - Friday
• Travel Required: Yes, Approx. 25% in state, national, international
• Salary Range: $27.84 - $40.82 / hourly; $58,129 - $85,232 / annually
• Classified Status: Classified
• Bargaining Unit/Union: 214 - MN Assoc of Professional Empl/MAPE
• FLSA Status: Nonexempt
• Designated in Connect 700 Program for Applicants with Disabilities : Yes

The work you'll do is more than just a job.

At the State of Minnesota, employees play a critical role in developing policies, providing essential services, and working to improve the well-being and quality of life for all Minnesotans. The State of Minnesota is committed to equity and inclusion, and invests in employees by providing benefits, support resources, and training and development opportunities.

Job Summary

This position exists to help coordinate Market Development projects across the agency that promote Destination Development. This position supports and executes strategic initiatives that expand Minnesota's global presence in key market segments. Specifically, this position conducts a broad array of duties in support of Market Development programs; executes marketing and public relations campaigns; provides oversight of international media relations; cultivates and maintains partnerships; leads event and trade show coordination for the department; and assists with presentations, copywriting, research, and general representation of Explore Minnesota in public and industry-facing settings. This position will assist in the day-to-day management of projects with integration/collaboration between internal teams and divisions. The position will work with Market Development Manager and Deputy Director to implement targeted programs statewide, regionally, nationally, and globally to inspire consumers to consider Minnesota as a travel destination.

Job duties include, but are not limited to:

• Administer consumer and trade marketing and public relations campaigns for Explore Minnesota in international markets.
• Provides oversight of international communications and media relations.
• Cultivate and maintain global trade and Minnesota industry relationships.
• Leads the organization and coordination of tourism-related events, workshops, and familiarization tours.

Qualifications

Minimum Qualifications

To be qualified and considered for this position, applicants must meet all of the minimum qualifications listed below. Ensure that your resume/application clearly describes your experience in the areas listed below and indicates the dates that include themonthday and year for each job held.

Only applicants whose resume/application clearly demonstrate fulfillment of each of these minimum qualifications will be considered for this position.

• Two (2) years of professional experience in a tourism marketing and/or public relations, international marketing, or destination management or closely related field.

A Bachelor's degree in, TourismMarketing, Public Relation in international Marketing may substitute for one (1) year of professional experience.

• Experience with media relations and earned media strategies.
• Experience with written communications, press releases, agreements, contracts, reports and creating presentations.
• Experience with Microsoft office including Word, Excel, PowerPoint, Outlook, and Teams.
• Demonstrated experience of an understanding of the occupational principles of marketing, program administration, internal programs, and processes.
• Ability to work independently, organize and conduct in-person and virtual meetings and presentations.
• Ability to travel in-state and out of state including internationally as needed.
• Ability to comply with all state policies and procedures to include contracting, RFPs, Purchase Orders, etc.

Preferred Qualifications

• Experience with tourism marketing, including digital marketing tools and strategies.
• Knowledge of the Minnesota travel product is preferred.
• Exhibits professionalism, fosters positive and effective working relationships, complies with applicable statutes, rules, regulations, and policies to effectively carry out the requirements of the position and the goals of the agency.
• Experience with contracts and managing vendors for goods and services.
• Strong analytical skills with the ability to interpret data and trends.
• Our employees are dedicated to ensuring cultural responsiveness. Preferred candidates will have a variety of experiences working effectively with others from different backgrounds and cultures

Physical Requirements

• Ability to travel domestically and internationally
• Maintain a stationary position for long periods of time.
• Ability to Communicate effectively with customers/stakeholders

Additional Requirements

This position requires successful completion of the following:

• Resumes of all applicants to this posting will be evaluated against the Minimum Qualifications stated above. If your skills match the required skills for this position, the department may contact you. Employee reference checks will be conducted on all finalists. This may include a review of documentation related to job performance and education. It includes contact with the applicant's current and/or former employers.
• A Criminal Background Check will be conducted on all finalists for this position. A criminal conviction will not automatically remove you from consideration for employment.
• When the position requires travel and the applicant drives a state owned or leased vehicle, a driver's license record check will be conducted.
• Must be legally authorized to work in country of employment without sponsorship for employment visa status (e.g., H1B status).

Application Details

How to Apply

Select "Apply for Job" at the top of this page. If you have questions about applying for jobs, contact the job information line at 651-259-3637 or email careers@state.mn.us . For additional information about the application process, go to http://www.mn.gov/careers .

Contact

If you have questions about this position, contact Roxanne Lane at roxanne.lane@state.mn.us

To receive consideration as a Connect 700 Program applicant, apply online, email the Job ID#, the Working Title and your valid Proof of Eligibility Certificate by the closing date to Roxanne Lane at roxanne.lane@state.mn.us .

About Explore Minnesota

The mission of Explore Minnesota is to support Minnesota's economy and promote sustainable travel by welcoming all to experience our diverse cultures and destinations through innovative marketing, industry partnerships and unique storytelling.

Working together to improve the state we love.

What do Minnesota's State employees have in common?

• A sense of purpose in their work
• Connection with their coworkers and communities
• Opportunities for personal and professional growth

Benefits

As an employee, you'll have access to one of the most affordable health insurance plans in Minnesota, along with other benefits to help you and your family be well.

Your benefits may include:

• Paid vacation and sick leave
• 12 paid holidays each year
• Low-cost medical, dental, vision, and prescription drug plans
  • Fertility care, including IVF
  • Diabetes care
  • Dental and orthodontic care for adults and children
• 6 weeks paid leave for parents of newborn or newly adopted children
• Pension plan that provides income when you retire (after working at least three years)
• Employer paid life insurance to provide support for your family in the event of death
• Short-term and long-term disability insurance that can provide income if you are unable to work due to illness or injury
• Tax-free expense accounts for health, dental, and dependent care
• Resources that provide support and promote physical, emotional, social, and financial well-being

Support to help you reach your career goals:

• Training, classes, and professional development
• Federal Public Service Loan Forgiveness Program (Some positions may qualify for the Public Service Loan Forgiveness Program. For more information, visit the Federal Student Aid website at studentaid.gov )

Employee Assistance Program (EAP) for work/life support:

• A voluntary confidential program that helps employees and their families with life challenges that may impact overall health, personal well-being, or job performance
• Common sources of stress can be addressed through the EAP: mental health, relationship challenges (personal and work), grief and loss, finances, and legal issues
• Daily Living/Convenience Services: Chore services, home repair, trip planning, child/elder care

Programs, resources and benefits eligibility varies based on type of employment, agency, funding availability, union/collective bargaining agreement, location, and length of service with the State of Minnesota.

EQUAL OPPORTUNITY EMPLOYERS

Minnesota state agencies are equal opportunity, affirmative action, and veteran-friendly employers. State agencies are committed to creating a workforce that reflects the diversity of the state and strongly encourages persons of color and Indigenous communities, members of the LGBTQIA2S+ community, individuals with disabilities, women, and veterans to apply. The varied experiences and perspectives of employees strengthen the work we do together and our ability to best serve Minnesotans.

All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, national origin, sex (including pregnancy, childbirth, and disabilities related to pregnancy or childbirth), gender identity, gender expression, marital status, familial status, age, sexual orientation, status regarding public assistance, disability, veteran status or activity in a local Human Rights Commission or any other characteristic protected by law.

APPLICANTS WITH DISABILITIES

Minnesota state agencies make reasonable accommodations to their employees and applicants with disabilities. If you have a disability and need assistance in searching or applying for jobs with the State of Minnesota, call the job information line at 651-259-3637 or email careers@state.mn.us and let us know the support you need.