Make your mark for patients

We are looking for a Market Research & Insights Partner to join our Insights-to-Impact (I2I) Go-to-Market team

About the role:

The Market Research & Insights Partner will drive and facilitate stakeholder (Patient, HCP, Payer) centric insight generation across I2I GTM served business partners at global/mission and US level, in close collaboration with the Global and Regional Insights lead within the respective therapeutic area hub. The joint team will be responsible for leading the market research to drive actionable insights for UCB.

Who you'll work with:

This individual will work closely with their business partners to define the business questions. They will partner with the relevant hub to select the appropriate methodologies and techniques to provide insights to the underlying business issues and work closely with vendors ensuring the successful execution of the fieldwork. Upon completion, they review the collected data, and make business-oriented recommendations to their business partner(s). He/she often oversees several Market Research projects, brand specific and across brands as well, across business stakeholders (regional and global/missions).

What you'll do:

You will work in close collaboration with the Global and US Insights Leads and the Adv Analytics Lead dedicated to a TA Hub. This in terms of aligning on the received insights demands against the overall calendar and plan, availability of similar research and/or experiences elsewhere, modality (or functionality) to be used. As such key responsibilities include, but are not limited to:

• Provide strategic leadership and partnership on market research driven insights to the commercial, medical and market access business stakeholders across the commercial life cycle of (an) assets and indications
• Drive the execution of US and global insights research plans and priorities for a given TA in collaboration with the Hub and Engine teams through coordination and interpretation leading to impactful read-outs
• Ensure the right modalities (or functionality) are used and insight-generation becomes increasingly (secondary) data-driven and analytics led
• Plan and lead market research (across PVUs and stakeholders, with a planned primary allocation); can put together plans that help answer key hypotheses on priority business issues and opportunities and supports decision making. Ensures that HCP, patient, and payer insights are at the heart of brand strategies / tactics, e.g., campaigns
• Demonstrate an in-depth understanding of the therapeutic area and the competitive landscape, to ensure the right business questions are being asked
• Take joint leadership on the management of the agreed market research activities, spear-heading new and emerging research methodologies, as well as championing best practice in established methodologies
• Ensure strong communication with US and global teams (legal, compliance, safety) so approvals of new initiatives happen smoothly
• Work closely together with the analytics teams in I2I GTM US and Global to ensure the right use of existing data sources support to answer business questions in the most effective way
• Championing the customer (patients) and stakeholders' (HCP, payers) 'voice', ensuring that customers are at the heart of decision making for operational teams
• Ensure all Market Research complies with the Pharmaco-Vigilance Safety Reporting obligations and ensures contracts contain the right PV clauses, vendors receive the right PV training and execute correctly on their PV obligations
• Demonstrate flair for not just presenting findings but connecting & understanding to drive clear thinking and actions. This includes the ability to synthesize multiple data sources and make critical connections to get to the 'WHY" behind the "What"
• When it comes to Insight generation, he/she can turn observations into insights into action through using best practice approaches, frameworks, and tools ensuring "impact" is consistently being monitored along all projects (from observation over insight to action and impact)

Interested? For this role we're looking for the following education, experience and skills:

• Minimum of 4 year, undergraduate degree
• Possess strong quantitative, qualitative and interpretation skills, and you are a structured problem solver
• Strong understanding of relevant commercial and medical data, and primary market research methods and applications
• Successful track record in previous market research and project management roles within the pharmaceutical industry (agency or client side) for at least 7 years
• Knowledge of pharmaceutical industry is a must and experience in Immunology (Dermatologic and Rheumatologic diseases specifically) is a strong plus

Internal applicants should be in their current job for at least 12 months, must meet performance standards and are not on formal corrective/disciplinary process (PIP), warning, final warning, or compliance warning letters within the last 12 months. Please inform your Manager or your Talent Partner before applying to any internal job opportunities.

UCB and its subsidiaries encourage diversity and inclusion in the workplace; we are an Equal Opportunity Employer. We do not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity.

Should you require any adjustments to our process to assist you in demonstrating your strengths and capabilities contact us on EMEA-Reasonable_Accommodation@ucb.com . Please note should your enquiry not relate to adjustments; we will not be able to support you through this channel.

Requisition ID: 86747 

Recruiter: Rachel Kielb 

Hiring Manager: Melissa Blunck 

Talent Partner: Svenja Lueg

Job Level: MM II

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