Marketing Analyst Marketing Communications Manager

Onsite hybrid role in Basking Ridge New Jersey.

Ownership of end-to-end marketing plan and outcomes, including: strategic direction, narrative, planning, and process for all MarCom initiatives.

Commission creative, PR, media, engagement, CX, and local/fieldmarketing to execute on marketing plan elements, based on strategy.
Tracking performance and asserting recommendations for marketing plan enhancements to help meet business targets.
Specifically, on the Consumer Home Marketing Activation team, in this role, you will need to:
Develop and own the strategic narrative on a number of key initiatives to drive demand.

Monitor and remain accountable to key KPIs (e.g. ,business results, in-market performance, brand health metrics).
Partner with peer teams and business unit stakeholders to develop fully-optimized marketing plans, and oversee end-to-end programs through project life cycle.

You are curious about what people need and want. You enjoy digging through data for insight into opportunities for how we can help our consumers work, play and connect in new and better ways.

You'll need to have:

Six or more years of relevant work experience in brand building, storytelling, owning/driving strategic initiatives, or overseeing end-to-end marketing plans.

The ability to translate market knowledge and strategy into compelling stories

Skill in analyzing what's important from a variety of sources to provide a holistic view of the marketplace, competitive factors,risks, and opportunities.

Excellent communications skills to articulate plan recommendations and drive alignment with key stakeholders.
Digital experience of trends and key business drivers.
Skill in designing custom research approaches to gain broader or deeper consumer and market insights.

Indotronix is an Equal Opportunity Employer

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