Marketing and Communications Associate

Hennepin Healthcare is an integrated system of care that includes HCMC, a nationally recognized Level I Adult Trauma Center and Level I Pediatric Trauma Center and acute care hospital, as well as a clinic system with primary care clinics located in Minneapolis and across Hennepin County. The comprehensive healthcare system includes a 473-bed academic medical center, a large outpatient Clinic & Specialty Center, and a network of clinics in the North Loop, Whittier, and East Lake Street neighborhoods of Minneapolis, and in the suburban communities of Brooklyn Park, Golden Valley, Richfield, and St. Anthony Village. Hennepin Healthcare has a large psychiatric program, home care, and operates a research institute, philanthropic foundation, and Hennepin EMS. The system is operated by Hennepin Healthcare System, Inc., a subsidiary corporation of Hennepin County.

Equal Employment Opportunities: We believe equity is essential for optimal health outcomes and are committed to achieve optimal health for all by actively eliminating barriers due to racism, poverty, gender identity, and other determinants of health. We are committed to equitable care and working in an environment that celebrates, promotes, and protects diversity, equity, inclusion, and belonging. We are committed to bringing in individuals with new cultural perspectives to assist in creating a more equitable healthcare organization.

SUMMARY:

We are currently seeking a Marketing and Communications Associate to join our team. This full-time role will primarily work on-site (days).

Purpose of this position: The Marketing and Communications Associate is responsible for supporting both the marketing and internal communications teams in the implementation and execution of marketing communications strategies and tactics. These will include consumer campaigns, physician referral campaigns, events, and general internal and external communication activities, including collateral copywriting, newsletter/blog writing, digital marketing, social media, and advertising promotion. Additionally, this job will entail the application of technical expertise and independent judgment to the preparation of specialized communications, the use of communications technology, public service contact, and administrative support for the department. The position reports to Communications, with a dotted line to Marketing in the Marketing and Communications Department.

RESPONSIBILITIES:

• Support the marketing discipline in service line leadership teams in the marketing and communications department
• Develop copy, graphics, video content, and Reels for social media posts and campaigns
  • Monitor campaigns' progress and results
  • Gather data to help inform and improve future campaigns
  • Partner with graphic designers to develop compelling and appropriate visuals
  • Report back to the team via presentations
• Create, schedule, and post content on social media platforms, including Facebook, Instagram, X, and LinkedIn, and continuously monitor engagements and comments
• Monitor and update content on hennepinhealthcare.org
• Help conduct market/marketing research
• Plan, write, edit, proofread, and publish the internal e-newsletter
• Write, create, and post content on the external blog and employee news site
• Serve as a communications resource to departments, teams, and staff
• Take photos and videos as needed for the department and social media content
• Create, edit, copy edit, and publish marketing and communications materials. Ensure that messages are supportive of and consistent with department standards and marketing strategies
• Respond to a broad range of requests for information from the public and other team members representing different levels of the organization
• Support communications planning and execution for annual/evergreen topics
• Partner with the Community Events Manager to provide support and the execution of community and hospital events and maintain inventories of materials and event items
• Work successfully with communications technologies including mass email platforms, publishing software, digital signage, inventory management systems, and other technology required to support the department and disseminate information
• Provide administrative support for the Marketing & Communications Department
  • Prepare, file, retrieve, and maintain records and documents from departmental filing systems; develop forms and/or assist with revision; oversee and manage supplies and inventory
  • Assists with the creation of job requisitions and purchase orders
  • Schedules and manages recurring department meetings
  • Support activities as needed to ensure successful functionality of the department

QUALIFICATIONS:

Minimum Qualifications:

• Four-year degree in a related field

-OR-

• Two-year degree in a related field with 2-3 years of related experience

-OR-

• An approved equivalent combination of education and experience

Knowledge/ Skills/ Abilities:

• Writing, planning, social media skills, comfort with technology, including Microsoft Suite (Teams, Word, PowerPoint, SharePoint), strong people skills, and strong organization skills

You've made the right choice in considering Hennepin Healthcare for your employment. We offer a wealth of opportunities for individuals who want to make an impact in our patients' lives. We are dedicated to providing Equal Employment Opportunities to both current and prospective employees. We are driven to connect talented individuals with life-changing career opportunities, enabling you to provide exceptional care without exception. Thank you for considering Hennepin Healthcare as a future employer.

Please Note: Offers of employment from Hennepin Healthcare are conditional and contingent upon successful clearance of all background checks and pre-employment requirements.