Marketing Campaign Specialist

Yardi is seeking a versatile Marketing Campaign Specialist with a strong background in B2B SaaS marketing to lead our efforts in promoting our Energy product marketing and Procurement suite. This role is not just about product marketing; we're looking for a well-rounded marketer who has hands-on experience across various aspects of marketing, from crafting short-form content to executing comprehensive campaigns across multiple channels.

As a key player on our marketing team, you'll juggle multiple tasks daily, including writing email campaigns, developing webpages, creating blog posts, and more. You'll need to be agile, adaptable, and ready to contribute to our marketing strategy in a fast-paced environment. Experience in utility billing or submetering is a significant plus, as is a background in multi-family or commercial settings, with a focus on software or energy industries.

What You'll Do:

• B2B SaaS Marketing Leadership: Develop and implement targeted marketing strategies for our Energy product and Procurement suite, leveraging your deep understanding of B2B SaaS marketing.
• Content Creation Across Channels: Write and manage short-form content, email campaigns, webpages, blog posts, and more, ensuring consistency and effectiveness across all platforms.
• Multitasking and Agility: Handle multiple marketing tasks daily, seamlessly switching between different projects and channels to meet the demands of a dynamic work environment.
• Cross-Functional Collaboration: Work closely with sales, services, and product development teams to refine and optimize marketing strategies, ensuring alignment with broader company goals.
• Event and Campaign Management: Oversee marketing efforts for events and campaigns, from strategy development to execution, ensuring all initiatives are completed on time and to a high standard.
• Lead Generation and Funnel Management: Develop strong calls to action, manage the prospect funnel, and track the effectiveness of your marketing efforts to drive leads and conversions.
• Industry Knowledge Application: Apply your knowledge of the energy sector, particularly in areas like utility billing or submetering, to create compelling marketing materials that resonate with our target audience.

Who You Are:

• Bachelor's Degree in Marketing, Communications, or related field.
• A minimum of three (3) years of marketing experience.
• Prior experience in business to business (B2B) marketing organization.
• Proficiency in MS Office Suite, Word, Excel, and PowerPoint.
• Determination and internal self-motivation
• Exceptional ability to articulate ideas and compose compelling written narratives.
• Superior meticulousness in reviewing and refining content.
• Robust ability to oversee projects, balancing and prioritizing concurrent tasks effectively.
• Profound skills in building and nurturing interpersonal relationships.
• Outstanding aptitude for maintaining systematic and orderly processes.
• Proficient in conducting thorough research and providing insightful analysis.
• Flexible working approach, capable of thriving autonomously or as part of a team.

Helpful to have:

• Enterprise software and real estate industry experience
• Experience in energy, sustainability, submetering industry.

Real Estate runs on Yardi. About Us:

Yardi pioneers the property tech industry by seamlessly blending 40 years of tradition with forward-thinking innovation. We've created a team of over 9,000 employees in over 40 locations around the globe dedicated to making great real estate software products.

Discover the Yardi Difference:

Yardi is more than just a software company - we are dedicated to creating a positive impact in our communities. Annually, Yardi extends philanthropic support to organizations chosen by our employees. Our team has contributed to over 350 nonprofits globally, demonstrating our commitment to various causes and communities.

Our award-winning culture, consistently recognized by Glassdoor's prestigious "Best Place to Work", fosters support, collaboration, and growth. We prioritize your well-being with comprehensive benefits, including 100% paid employee medical premiums, company profit-sharing plan, and flexible work arrangements.

Join Yardi and be part of a company that empowers, inspires, and celebrates success. #YardiCulture #BestPlaceToWork #YardiCareers

All submissions for open positions should be received through Yardi's applicant portal, accessed from Yardi's corporate website.

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