Marketing Insights Analyst

Insights Analyst, Marketing Research

Our manufacturing client in NJ is looking for a Marketing Insights Analyst to join their team for a long-term contract. The Insights Analyst supports the Marketing Insights Team in executing Market Research initiatives crucial for shaping Brand, Product, Advertising, Marketing, and Customer Program strategies within the client's expanding Commercial business segment.

Responsibilities:

• Assist in end-to-end research processes from requirements gathering to study launch and result delivery
• Collaborate with senior Insights team members and external vendors to execute relevant market research projects
• Program questionnaires and perform analysis using Qualtrics or similar tools
• Conduct and analyze qualitative focus groups and interviews
• Present research findings to business owners and senior management to provide actionable insights
• Fulfill research needs for Commercial-focused initiatives including Products, Programs, Services, and Events targeting Contractors, Architects, Specifiers, Building Envelope Consultants, Property Managers, and Distributors
• Partner with channel marketing, marketing services, and legal teams to deploy surveys to the customer database
• Support User Experience testing and research efforts

Requirements:

• Bachelor's degree in Marketing, General Management, Psychology, Finance, Accounting, Economics, Architecture/Engineering, or Sustainability
• Certifications from institutions such as N/ng or Burke preferred
• 3-5 years of experience in marketing research or marketing insights
• Excellent written and verbal communication skills; strong business acumen and work ethic
• Ability to align performance with organizational success criteria; proven ability to build effective partnerships
• Skill in managing conflict and maintaining stress tolerance
• Advanced proficiency in Excel and Google Suite; proficiency with Qualtrics or similar survey tools
• Ability to conduct analysis and present actionable insights
• Demonstrated project management expertise with the ability to manage multiple projects concurrently; strong time management skills and ability to prioritize effectively
• Exceptional interpersonal skills, capable of coordinating with various departments and major customers; logical and methodical approach to problem-solving
• Self-starter with a demonstrated ability to multi-task and deliver results under deadlines; ability to work effectively in a team environment across all organizational levels
• Optimistic, positive attitude with a track record of overcoming challenges; intellectual curiosity and analytical mindset
• Familiarity with the AEC (Architecture, Engineering, Construction) industry preferred

If you are a fit for this role, apply today!