Job Summary

Join UT Southwestern as a Marketing Manager for Cardiovascular and Solid Organ Transplant. The Marketing Manager should have exquisite writing skills. This position will focus on long-form writing and be able to take initiatives and projects from beginning to end.

This position falls under a hybrid work schedule with 2 days per week on campus / 3 days remote.

Why UT Southwestern?

With over 75 years of excellence in Dallas-Fort Worth, Texas, UT Southwestern is committed to excellence, innovation, teamwork, and compassion. At UT Southwestern, we invest in you with opportunities for career growth and development that align with your future goals and help to provide security for you and your family. Our highly competitive benefits package offers healthcare, PTO and paid holidays, on-site childcare, wage, merit increases and so much more that are all available on the day you start work.

UT Southwestern is honored to be a veteran-friendly work environment that is home to approximately 800 veterans. We value your integrity, dedication, and the commitment you've made to our country. We're proud to support your next mission.

Ranked by Forbes as one of the Top 10 National Employers, we invite you to be a part of the UT Southwestern team where you'll discover teamwork, professionalism, and consistent opportunities for growth.

Required Experience and Education

Bachelor's degree and six years experience in marketing, communications, or advertising. At least two of these years must be specialized in marketing communications in a corporation or agency.

May also consider a Master's Degree and four years of experience in marketing, communications, or advertising.

Job Duties

• Plan, develop, and manage both brand marketing and direct response marketing strategies and tactics that enhance the footprint in the regional market and beyond to achieve established goals.
• Responsible for the establishment and oversight of a system of internal controls, which provides reasonable assurance that marketing and advertising dollars are being allocated effectively, that operations are efficient, assets are safeguarded, and financial and volume growth information is reliable.
• Direct the development of programmatic promotional materials as needed by clinical services, targeting both consumers and referring physicians.
• Working closely with UTSW Digital, Creative, and Web Services, ensure consistent brand articulation across all channels and media. Develop, implement, and monitor systems and procedures necessary to the smooth operation of the marketing/communications/public relations function.
• Assume secondary responsibility for the development and support of digital and social media marketing strategies that support volume growth, in conjunction with the web team and the marketing team's editorial staff.
• Negotiate with and manage the work of outside vendors as appropriate.
• Work with leadership to regularly conduct relevant market research; coordinate and oversee this activity. Monitor trends and adjust strategies accordingly.
• Maintain awareness of the local and regional competitive landscape and of key national market segments and trends. Proactively leverage Medical Center research and other existing sources of information to generate innovative marketing initiatives that distinguish the institution from its competitors.
• Performs other duties as assigned.

This position is security-sensitive and subject to Texas Education Code •51.215, which authorizes UT Southwestern to obtain criminal history record information.

UT Southwestern Medical Center is committed to an educational and working environment that provides equal opportunity to all members of the University community. As an equal opportunity employer, UT Southwestern prohibits unlawful discrimination, including discrimination on the basis of race, color, religion, national origin, sex, sexual orientation, gender identity, gender expression, age, disability, genetic information, citizenship status, or veteran status.