Marketing Manager,- Paid Media and Social (beauty)

Overview

Placement Type:

Temporary

Salary (USD):

$50.00-$55.00/hour

Marketing Manager, Paid Media and Social
This role will assist and lead initiatives that surround planning, execution, management, and reporting of our multi-channel paid media campaigns across digital platforms (Website, Meta and TikTok). This role will serve as a strategist, coordinating new social commerce opportunities and initiatives on these platforms. This role partners with the Social Media & Influencer Manager to help source influencers that align with paid media campaigns, and provide input on influencer marketing programs as needed (e.g. Go-to-Market Influencer Launch Party).

Job Responsibilities
Establishes paid social and affiliate marketing strategy that supports D2C conversion (e.g. launch, promotions and paid media/influencer campaigns). This person will apply their experience in UGC and as a Influencer to paid media programs.
- Serve as the subject-matter expert for Meta Business/Instagram and TIkTok including the platform retail shop(s).
- Develop and execute brand growth strategies for go-to-market activation and paid social. - Serve as the point person for affiliate marketing relationships.
- Create cohesive story telling for content creation across paid media. Partner to ensure alignment of this message across social content including UGC/influencers and brand assets.
- Assist with content creation, editing, and/or sourcing of content for paid media, brand assets, UGC or other sources deemed appropriate.
- Ad-hoc marketing and social media responsibilities as required from the business to achieve goals and business results.

Overarching Responsibilities
- Create a overarching paid social programs.
- Assist with Influencer Brand Launch campaign and in-person event.
- Create quarterly social media engagement plans.
- Serve as the subject-matter expert for Meta Business and TikTok.
- Interact with contacts at existing agencies (Creative, Events, E-Commerce, and PR).

Required Qualifications
- LGBTQ+ Friendly
- Strong knowledge of Meta Business and TikTok.
- Experience with paid media on Instagram and/or TikTok.
- At least 5 years of experience in Affiliate or Influencer Marketing
- Passion for beauty and cosmetics, trends, social media and story telling - Be a natural community builder
- Experience in community building and influencer campaign management - Strong collaborator and does not take offense to critique of ones work. Have thick skin. - Strong digital/creator skills
- Strong analytical skills in assessing ROI for impact of efforts

The target hiring compensation range for this role is $50.00 to $55.00 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.

Client Description

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match. We also offer free online training through Aquent Gymnasium . More information on our awesome benefits !

Aquent is an equal-opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. We're about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.