Marketing Professional -II (Digital Marketing) in Manhattan, NYlocation

Indotronix is seeking a Marketing Professional -II (Digital Marketing) in Manhattan, NY location

Position: Marketing Professional -II (Digital Marketing)

Location: Manhattan, NY (10010)

Duration: 10+ Months

Job description:

Email Channel Specialist, Digital Marketing & Campaign Planning

Role Summary:
Client is seeking an Email Channel Specialist to join our Digital Marketing & Campaign Planning team. The Email Channel Specialist will be an important member of the marketing team by supporting the Email Channel Director with the execution of all marketing email campaigns, management and execution of testing agenda and regular reporting on campaign performance and recommendations for future st***gy.

Key Responsibilities:
Expert user in the ESP (Adobe Campaign) interface including email coding & set-up, list management, subscriber look-up, reporting, etc. as well as primary contact to resolve issues with Adobe Campaign support in partnership with our agency
Assist in managing campaign timelines to maximize available resources and achieve timely deliverables
QA and approve all email campaigns to ensure creative content, links, and copy are correct
Participate in UAT testing on new functionality and new campaign execution
Create & communicate reports (weekly, quarterly, yearly, ad hoc, etc.) that analyze findings, identify trends and recommend a course of action. Metrics include delivered, open ***, click-to-open ***, conversion ***, and opt-out *** by various email types and/or segments, establishing benchmarks for each

Skills & Competencies:
Lead deployment of multiple email campaigns
Ability to design and implement campaign workflow orchestration, email delivery, and implement customization in workflow activities based on requirements.
Troubleshoot any errors that occur with the campaign or with any of the technical workflows within Adobe Campaign
Self-starter, comfortable with navigating ambiguity, and passionate about driving change
Exceptional planning and project management skills
Exceptional writing and communication skills
Ability to prioritize and ope*** with a sense of urgency
Email design best practices across desktop, mobile, and tablet and for ADA compliance
High attention to detail and proven ability to manage multiple, competing priorities simultaneously
Excited to work in an organization with a flat leadership structure to empower specialized expertise
System/process oriented, problem solver, ability to manage multiple initiatives and balance the need to work st***gically and hands-on

Experience:
Bachelor's Degree
2 - 5 years of relevant experience in email + digital marketing
Demonstrated familiarity with campaign management tools and/or ESP a must. (Experience with Adobe Campaign Classic a strong plus)
Strong HTML/CSS knowledge
Experience with Tableau a plus
Required experience with SFTP file transfers
Experience with Everest (Validity) a plus
Provide QA for email design, templates, outbound email campaigns for flawless execution
Strong knowledge of Excel, Powerpoint, and Word a must.
Proven ability to analyze data and report on results
Knowledge of email industry best practices: CAN-SPAM compliance, segmentation, performance metrics, etc.

High-Performing Marketing Norms
Honor our Purpose1 and Customer Centricity
Open and honest communication
Active participation with results orientation
A strong sense of inclusiveness, working as one team with a common goal
Solve for the end-state with the ability to make choices on what we execute in the short-term
Fair and balanced consideration of all voices with a bias toward spirited debate and issue resolution
Commitment to making things better, without fear of speaking up

Indotronix Commitment : A Safe and Inclusive Workplace" - Promoting a Culture of Inclusion, Respect, Equality, and Diversity: Ensuring Safety and Non-Discrimination.

We actively strive to attract, retain, and empower a diverse range of talented individuals, recognizing that diverse perspectives and experiences enhance our collective performance.

Breaking Barriers : Your Potential Knows No Limits. Embrace Your Potential, Apply Today!"

Celebrating & Honouring Veteran Contributions: Approximately 13% of our workforce are veterans (nearly twice the national average). This achievement underscores our deep commitment in fostering Opportunities for success to Civilian Careers

Recognition - Indotronix has been recognized as one of the largest staffing companies in 2023 by Staffing Industry Analysts - a testament to our continued growth, commitment to excellence, and the trust our clients and candidates place in us.

Compliance Indotronix upholds good corpo*** citizenship by complying with all applicable laws, including taxation, equal employment opportunity, statutory benefits, and data reporting. In 2022, we hired over 2,000 U.S.-based employees as consultants, contributing to workforce expansion and client service excellence.

Indotronix is an Equal Opportunity Employer

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