Understand Point of Care Ultrasound marketing strategies and objectives; deliver on the established integrated marketing communications plan.
Bring the positioning to life with sales tools and campaign content that supports the customer decision journey (as defined in partnership with marketing). This includes: strategy, planning, messaging development, managing creative and content development, and enabling execution (activation) across online and offline channels
Provide value and efficiencies for regions through centrally-developed content and campaigns for both new product introductions as well as sustaining programs as aligned/prioritized with businesses
Agency management
Support selection of the required agents and suppliers, negotiates prices (with global purchasing support as needed), provide an optimal briefing and clear guidance.
Manages relationships with global advertising and creative agency networks to unlock full potential, e.g. resourcing, ways of working and capabilities.
Guard the brand, in close cooperation with marketing, brand and relevant colleagues in regions and other businesses

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com .

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Required Skills & Experience

Bachelors degree in Marketing, Communications or related field
5-10 Years Marketing experience
Understanding of how to create and manage content and campaigns inclusive of both offline and online channels
Ability to develop communications strategy and execute that strategy in the form of measurable, integrated promotional activities.

Nice to Have Skills & Experience

Previous Medical or Health care Marketing experience

Benefit packages for this role will start on the 31st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.