Description

The department of Alumni Relations at West Virginia University is currently accepting applications for a (Hybrid) Marketing Specialist.

About the Opportunity

Reporting to the WVU Alumni Association Director of Marketing and Communications, this individual will help support the marketing efforts of the West Virginia University Alumni Association through a variety of digital and traditional tactics. This individual should be a strong writer, editor, and have adequate skills across different marketing specializations, including web content development, email delivery, basic design, and more. This person should have the ability to adapt to marketing trends and learn additional skills, as needed. The position helps the Alumni Association reach goals of engagement, fundraising and membership and works within the Alumni Association and University Relations - Marketing teams.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year or more based on years of service (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits.
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do:

• Handles day-to-day development and management of communications and marketing plans as assigned by the Director of Marketing and Communications.
• Develops and sends a variety of emails through mass communications service.
• Manage projects from beginning to end and monitor progress based on set goals and deadlines.
• Creates simple graphics for use on Alumni Association digital marketing efforts (e.g. emails, social media).
• Conducts post-campaign analysis for all projects and campaigns; develop reports and best practices based on insights.
• Assists at Alumni Association events and provides support, as needed, including those that involve travel.
• Ensures brand consistency across all marketing activities (e.g. website, emails, social media, events, flyers, etc.) when executing communications and marketing plans.
• Helps foster and build excellent partnerships between the Alumni Association and other internal partners from across the University.
• Assists the Chapter and Interest Group Support Coordinator with chapter related branding and communications.
• Occasional weekend and evening work.
• Provides support as assigned to other engagement initiatives.

Qualifications

• Bachelor's Degree in a related field.
• A minimum of one (1) year of related experience required.
• Demonstrated ability to develop strong customer relationships.
• Demonstrated ability to develop written communications.
• Demonstrated ability to manage multiple projects with competing priorities.
• Experience in marketing goal development, tracking and analytics.
• Experience to develop and execute multichannel communications and marketing plans.
• Ability to clearly articulate (written and verbal) strategies and plans to achieve goals.
• Ability to take photo and video.
• Self-starter and can lead independently and proactively.
• Strong analytical skills, problem-solving and high attention to detail.