Measurement Partner, Dining + Apps

Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

We seek a highly-driven, empathetic person who is looking to build our Marketing Sciences discipline where execution, curiosity, and data-driven thinking in a fast-growth environment to make others better will be critical for success.

Responsibilities
- Partner primarily with clients and agencies to provide good measurement that can lead to better understanding of their performance on the platform
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for clients
- Analyze data to develop advanced analytics projects tailor-made for clients to prove that TikTok works
- Manage client and agency feedback to ensure their voice is reflected with our product and partnerships teams

Qualifications

Minimum Qualifications:
- 5+ years of experience with digital advertising or large marketing-related organizations
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- Must have experience working with Dining/QSR and App economy advertisers with a track record of influencing client measurement strategies with clear communication and cross-functional collaboration
- Experience managing and developing relationships with senior stakeholders both internally and externally
- A track record of inferential problem-solving through experimental design and analytical methods
- Exceptional time-management and goal-oriented task-management skills and ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill
- Knowledge of digital analytics tools like GA, Adobe, Amplitude

Preferred Qualifications:
- Experience navigating cross-functional stakeholders at an ad-platform is a massive plus
- Familiarity with experiment, incrementality, attribution, Marketing Mix Model analyses as well as Conversion Lift, Geo Lift, and MTA
- Experience with advertising agencies or complex marketing data-driven organizations preferred
- Interest in working in a fast-paced environment with global talent
- Experience with executing custom analytical work where SQL and R is a massive plus, but not required
- Familiarity with privacy-first innovation for measurement systems a plus

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2