Responsibilities

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

The Marketing Science Measurement team is responsible for interpreting the performance of advertising on our platform. We work with advertisers to optimize their activity on the platform and build meaningful connections that help drive behavior change.

We seek a motivated and empathetic individual with strong analytical and communication skills, aiming to develop our Marketing Science discipline. Success in this role within a rapidly expanding environment depends on execution, curiosity, and a commitment to data-driven thinking, while giving priority to the empowerment of others. The person will be responsible for working with agencies in NA with a strong focus on performance.

Responsibilities:
- Partner primarily with big 6 and indie agencies and clients to help them better understand their performance on the platform.
- Deliver regular presentations and consultations to advance agencies' knowledge and adoption of TikTok measurement solutions.
- Manage agency feedback to ensure their voice is reflected in our product and partnership teams.
- Project manage advanced analytics projects tailor-made for agencies with many internal and external stakeholders to prove that TikTok works.
- Focus on strategic consulting together with revenue and product teams to help drive and implement learning agendas for agencies and their clients.

Qualifications

Minimum Qualifications:
- 5+ years of experience with digital advertising, large marketing-related organizations, or measurement suppliers.
- Familiarity with multi-cell testing, incrementality testing, attribution, and media mix modeling.
- Exceptional time-management and goal-oriented task-management skills is a must.
- Experience with advertising agencies or complex marketing data-driven organizations.
- Familiarity with privacy-first innovation for measurement systems.
- Ability to work effectively, deploy consistent quality, and provide guidance on what decisions should be made is a must-have skill.

Preferred Qualifications:
- Relevant bachelor's degree in a quantitative field; graduate degree within a science, mathematics, operations, business, digital marketing, or research field preferred
- A track record of driving client decisions with clear communication and team collaboration
- Interest in working in a fast-paced environment with global talent
- A track record of inferential problem solving through experimental design and analytical methods
- A background in performance measurement and running Conversion lift studies
- Experience in running client facing events, webinars etc
- Experience with executing custom analytical work where SQL and R are preferred

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2