Merchandise and Marketing Activation Manager

Daytona Beach, Florida


Employer: AEG
Industry: Sponsorship Sales & Activation
Salary: Competitive
Job type: Full-Time

JOB DESCRIPTION:The Daytona Tortugas are accepting applications for a Merchandise and Marketing Activation Manager. The Tortugas take pride in being a leader of attendance in the Florida State League and locally being a strong community partner. The Tortugas, located in Downtown Daytona Beach, FL, are the Class-A Affiliate of the Cincinnati Reds. The ideal candidate is someone with the ability to help build on our record-setting corporate partnerships, expand our brand into the community, and constantly create memories for our partners and fans.

JOB RESPONSIBILITIES INCLUDE:
• Responsible for building and managing the stadium's promotional schedule, daily game scripts, PA scripts, and other in-game elements
• Oversee the design and production of printed collateral produced by the team that includes but is not limited to, gameday programs, pocket schedules, sales collateral, and general facility signage
• Assist the sales team with sponsorship fulfillment/execution, signage locations, promotional content ideas, and organization. Also expected to help facilitate the sale of tickets (including Season Tickets, Mini Plans, and Group Packages) through marketing efforts
• Manage the staff photographer(s) and organization of all players, stadium, and sponsorship photos
• Actively hire, train, and oversee the staff in the press box and merchandise store
• Manage online jersey auctions
• Monitor daily content and fan engagement on various social media sites including Facebook, Twitter, Instagram, YouTube, and TikTok
• Research and share emerging social media practices and trends
• Create marketing campaigns across Daytona Tortuga's social media channels
• Oversee the day-to-day operations of Tortugas Merchandise and the online team store
• Manage inventory and planning of Tortugas branded merchandise
• Work with licensed/approved vendors to create and order merchandise for the store
• Assist with all pre-event and event operations within the department
• Coordinate the game-day set up of merchandise, including stocking merchandise and daily cleaning
• Other duties as assigned.

Experience Required:
• Demonstrated experience working in positions that require successful customer service, organization, and effective communication (verbal and written) skills.
• Work experience in marketing another sports organization.
• Ability to manage multiple tasks with attention to detail and follow-up.
• Strong computer background and knowledge of Microsoft Excel and Word.
• A strong understanding of creative design software is preferred.
• Must be willing to work long hours and weekends.
• Must be willing to cooperate and work well with all other areas of the organization.

Interested applicants should email a resume and detailed cover letter outlining work-related experience to [email protected].

Created: 2024-06-17
Reference: 2083887
Country: United States
State: Florida
City: Daytona Beach



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