As a Business Development Representative (BDR) for our Mid-Market sales organization, you will be at the forefront of driving growth and expanding our customer base in this dynamic segment. Your mission will be to identify, engage, and qualify potential leads, nurturing meaningful relationships and setting the stage for productive meetings with our sales team. You will be the catalyst for creating a robust pipeline of qualified opportunities that will directly contribute to the company's revenue growth and success in the Mid-Market space.

Responsibilities

Strategic Prospecting and Lead Generation:

• Conduct in-depth research to identify high-potential Mid-Market clients who can benefit from our QuickBooks solutions
• Leverage various channels, including online research, social media, industry events, and professional networks, to uncover new opportunities
• Qualify leads based on predefined criteria, assessing their fit and readiness for our offerings
• Develop and execute targeted outbound prospecting campaigns, utilizing cold calling, personalized email outreach, and other creative techniques to engage decision-makers

Relationship Building and Needs Assessment:

• Initiate meaningful conversations with key stakeholders in Mid-Market organizations, establishing trust and credibility
• Demonstrate active listening skills to uncover prospects' unique pain points, challenges, and business objectives related to financial management and accounting
• Build and maintain strong relationships through regular communication, value-added interactions, and a consultative approach

Appointment Setting and Sales Enablement:

• Coordinate and schedule high-impact meetings and product demonstrations for our sales team, ensuring seamless handoffs and well-prepared prospects
• Manage calendar availability and optimize scheduling to maximize productivity and minimize conflicts
• Equip prospects with relevant information, resources, and insights to pique their interest and prepare them for meaningful engagements with our sales team

Sales Support and Collaboration:

• Work closely with the sales team to ensure a smooth and efficient lead handoff process, providing comprehensive background information and context
• Assist in the development of customized proposals, presentations, and value propositions tailored to the unique needs of Mid-Market QuickBooks prospects
• Diligently track and update lead statuses, interactions, and outcomes in our CRM system, maintaining accurate and up-to-date records

Market Intelligence and Insight Generation:

• Stay abreast of industry trends, competitor activities, and Market dynamics specifically relevant to the Mid-Market segment and QuickBooks landscape
• Gather and synthesize valuable insights to inform strategic decision-making for our Marketing, product, and sales teams
• Contribute to the development of targeted messaging, value propositions, and go-to-Market strategies for the Mid-Market QuickBooks segment