NA SMB Sales Specialist, Shop Ads

Responsibilities

About Us
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and its offices include New York, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible.
Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day.
To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always.
At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join us.

About the Team
TikTok's SMB (Small and Midsize Business) Team aims to help businesses and brands unleash their creative side, connect with our audience, and drive revenue and growth. From designing scaled sales and service delivery programs to ensuring our customers have best-in-class tools and products at their fingertips, our SMB team combines operational expertise with a customer-centric mindset to help businesses achieve their marketing goals using TikTok For Business Solutions, including TikTok Shop.

Responsibilities
- Being a Consultant to clients and internal stakeholders as a TikTok Shop Subject Matter Expert
- Driving and facilitating the adoption of Shops Ads as a primary solution for clients looking to scale on TikTok Shop
- Keeping up to date with TikTok Shop product developments, market landscape, vertical movements and competitor activities to give clients and internal teams a holistic view of how to succeed with Shop Ads
- Stakeholder Management & Revenue Impact
- Help steer account growth and success via TikTok in both the pre-sale and post-sale process, with the TikTok Shop ecosystem as a primary focus
- Manage customer expectations and maintain high engagement on the platform
- Drive revenue for TikTok by supporting scalable Shop Ads sales programs across a variety of direct clients and agencies
- Assess leads and current funnel for appropriate engagement track to mitigate churn and nurture activation potential. Proritize tasks by urgency level and impact in alignment with Team Lead and overall team goals and needs
- Lead engagement activities end-to-end, including prospecting, outreach, developing project plans and timelines, troubleshooting issues, working with E-Commerce team AM's, and internal XFN's that add value for clients
- Understanding the scope of various cross functional teams and whom to approach for what purpose
- Pushing through foundational product adoption to succeed with Shop Ads
- Knowledge Sharing
- Sharing client/market/vertical learnings and knowledge across SMB Teams, and beyond where pertinent, through case studies or other ad hoc sharings
- Generating product and process insights and improvements to share with leadership and key cross functional partners

Qualifications

Minimum Qualifications
- Minimum 1+ years of experience in digital marketing or eCommerce, have sufficient understanding of the overall advertising operations and a strong understanding of the market
- Experience owning and delivering quantitative targets
- Ability to translate data into clear narratives, operational strategies, and recommendation
- Experience prioritizing and managing tasks effectively within a fast-paced environment while maintaining strict attention to detail
- Strong verbal and written communication skills, ability to effectively translate technical language to non-technical stakeholders
- Strong implementation skills in adherence to structured programs

Preferred Qualifications
- Comfort with ambiguity and demonstrated ability to creatively and effectively fill operational "white space" to drive results
- A genuine passion for small business

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.

TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://shorturl.at/cdpT2 .